Brooke DiPalma is a Senior Reporter for Yahoo Finance based in New York covering consumer behavior, consumer packaged goods, fast food, restaurants, retail and more. DiPalma graduated from Marist College where she studied journalism and political science. DiPalma is also interested in mental health. She is the founder and director of P.S. I Love You Day, Inc., a non-profit organization focused on mental health awareness and suicide prevention.
- Yahoo Finance
Nike CEO changeup has investors optimistic as it returns to its product roots
Product innovation, marketing and regaining market share are three items Hill will need to tackle.
- Yahoo Finance
Campbell is in for a fight against private labels and big-name rivals as it chases growth
The company is trying to hold on to its edge in broth and soup while diversifying into sauces and snacks.
- Yahoo Finance
Schultz-era Starbucks executive retires as new CEO Brian Niccol aims for revival
Starbucks is brewing up some C-Suite changes.
- Yahoo Finance
Biden-Harris cracks down on Shein, Temu as retailers prepare for more tariffs with Trump
To raise prices for consumers, or not?
- Yahoo Finance
Campbell's CEO cooks up recipe for growth with stock price lagging the market
The company looks to grow beyond soup and invest in sauces and snacks.
- Yahoo Finance Video
Campbell Soup wants to drop 'soup' from its name. Here's why.
After 155 years, Campbell Soup Company (CPB) wants to make a historic change to its name. The company wants to drop the word "soup" and become The Campbell’s Company. The change is pending shareholder approval. Why make this sort of big change? The company wants people to know it has a lot more to offer than just soup. Yahoo Finance senior reporter Brooke DiPalma explains the name change and how a saucy acquisition is changing things for the company. For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime. This post was written by Stephanie Mikulich.
- Yahoo Finance
Grocery inflation jump at the lowest rate since June 2021, meat prices still growing
The cost to dine out is still pinching consumers' wallets, but grocery prices are stabilizing.
- Yahoo Finance
Starbucks CEO Brian Niccol refocuses the company on its core business as he starts first week
It's day two for Brian Niccol as Starbucks CEO. He plans to take the first 100 days to make a game plan.
- Yahoo Finance
On, Arc'teryx, Skechers see robust demand as consumers splurge on quality sporting goods
Innovation is leading consumers to splurge.
- Yahoo Finance
Why American consumers are 'choiceful' right now
Consumers are being choosy. Here's who winning from it.
- Yahoo Finance Video
The consumer is focused on 'versatility and value': SharkNinja CEO
As consumers become more sparing with their hard earned money, quality and value are key. SharkNinja has that top of mind - and it’s paid off with customers. SharkNinja’s CEO Mark Barrocas sat down with Yahoo Finance Reporter Brooke DiPalma to discuss the health of the consumer, social media strategy, and more. Barrocas acknowledges that consumers are becoming more discerning with their spending, saying, "I think the consumer's been under a lot of pressure for the last couple of years... they're making real decisions and trade-offs about where they're gonna spend their hard earned dollars." While SharkNinja’s combination of high quality, high value products have been appealing during this period, Barrocas says “I don’t think we’re immune” to the more discerning consumer. Still, persistent macro pressure is being felt in names across the retail space. To counter that pressure, Barrocas says SharkNinja is prioritizing research and development along with advertising and marketing. Social media plays a role as well. Users on Tiktok have popularized “hacks” for some of SharkNinja’s products – like using the Ninja Slushie for everything from kid’s orange juice to frozen rose. “What’s great about these products is that the consumer can kind of make it their own,” Barrocas says. “It’s really about the versatility and value of what you’re delivering to the process. This post was written by Kathleen Welch
- Yahoo Finance
Nordstrom's current take private offer is fair, pros say, as past missteps cost its chance at growth
The family-run business has made a series of questionable moves as the company now weighs going private.
- Yahoo Finance Video
How On has competed with the best in apparel: Co-CEOs
On Holding (ONON) has implemented several strategies that seem to have brought the company success despite discerning consumers who are pulling back in certain categories, especially higher-end goods. What makes On successful and how are they performing in a difficult environment? On Holding Co-CEOs Martin Hoffmann & Marc Maurer sit down with Yahoo Finance Reporter Brooke DiPalma to give insight into the state of the consumer and the athletic apparel sector. Hoffman describes their consumer as being in "a very good position, so we see very strong demand all around the globe." Speaking on the success in China, despite concerns of slowing economic growth, Hoffman says: "We will be opening probably around 10 to 12 stores a year and then also online with Tmall, live shopping is a very interesting shopping channel in China and, and we invest in that. It's a major part of our business, so yeah, very positive to bring China to 10% of our business very close." When it comes to concerns about tariffs on goods being shipped to the US from China, Maurer says that though they are "observing closely what is happening on a global and political scale," he is hopeful the company will still be able to deliver an affordable product for the US consumer. The company also has had some success with adding robotics and automation to their business model to reduce costs with LightSpray, which uses a robotic arm to spray a shoe in three minutes. Hoffman affirms, "It allows us to manufacture it in a very automated way". He follows up with the environmental benefits: "Even more important, it's super sustainable. The CO2 footprint is already much lower than of a traditional product. So the upper has a CO2 footprint of 70% less, and it brings us closer to circularity, but it's really a unique design and it differentiates us. And we think it can revolutionize the running industry and the footwear industry." For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend. This post was written by Nicholas Jacobino
- Yahoo Finance
Campbell Soup CEO: Consumers are looking to cook at home as the company readies for any potential policy changes
CEO Mark Clouse said the team is determined to ensure a balanced approach to pricing.
- Yahoo Finance
Gap shares rise after it resumes trading, Q2 results show growing sales and margin
Gap is in the midst of its turnaround plan.
- Yahoo Finance
Ulta Beauty reports disappointing earnings after Warren Buffett's Berkshire Hathaway takes stake
As investors pull back on the beauty retailer, Berkshire Hathaway is buying in.
- Yahoo Finance
Best Buy beats earnings estimates as its sales decline stabilizes
Wall street is waiting for replacements to kick in for Best Buy to see sales growth return.
- Yahoo Finance
Hain Celestial's turnaround strategy shows early results, but more work is needed to fend off competition
Investors were optimistic as the company beat Wall Street's key metrics in its recent earnings results.
- Yahoo Finance
Cava reports juicy earnings as steak launch, sales growth pushes stock to all-time high
Cava seems to be in the sweet spot of fast casual dining following its Q2 earnings report.
- Yahoo Finance
Macy's misses on Q2 sales as it opts to double down on new strategy over buyout deal
Macy's reported another sales decline in Q2 as it is up against a difficult consumer backdrop.