Kylie Jenner Expands Empire With Pop-Up Shop
Kylie Jenner is building quite the beauty empire. From collaborations with her sisters to launching shades for a variety of skin tones and occasions (the holiday collection is high on our Christmas list and launches on Monday, Nov. 21), this is clearly more than a hobby for the 19-year-old; it’s a verified business. And now she seems ready for the next step.
About a week ago, Jenner took to Instagram to post two photos with little context. “Soon. @KylieCosmetics,” she captioned one. “MY VISION. I can’t wait for you guys to see what goes on inside my mind & what I’ve been working on. 100% Kylie,” she wrote in the other.
A photo posted by Kylie (@kyliejenner) on Nov 7, 2016 at 1:19pm PST
A photo posted by Kylie (@kyliejenner) on Nov 7, 2016 at 1:06pm PST
As the photos featured a team presumably discussing plans in an unfinished space, complete with a counter, it was easy to assume that Kylie was ready to open her first store. And now that assumption has been proved correct.
Kylie Cosmetics has announced that the first brick-and-mortar venture for the brand will be a pop-up to launch on Dec. 9. Afraid you might forget how far away that is? Well, the company has built a new website with a countdown as well as an Instagram account to keep you updated.
An image from Jenner’s new TheKylieShop Instagram account
A photo posted by @thekylieshop on Nov 18, 2016 at 1:52pm PST
The details so far are scarce. Reports say that the new shop, which will be at the Westfield Topanga mall in Canoga Park, Calif., will be open only as long as it has a product. And if Kylie’s online releases are any indication, you may expect that to be less than a day!
Productwise, it should hold her full line. Whether that means it will hold such special collaborations as the Koko Collection, which she made with her sister Kourtney, is still undetermined, but the shop should hold the line’s staples as well as the new Holiday Gift collection. There will even be exclusives for the store.
Choosing to kick it off with a pop-up shop is following in the steps of another fashion-centric family member. Brother-in-law Kanye West favors that format of physical store. And for good reason: He said he once sold $1 million worth of products at a pop-up in New York over the span of a weekend. He followed it up with opening 21 pop-ups all over the world. Lip-kit fans are likely to hope that she follows in his footsteps.
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