2025 Grammys Donate Commercial Airtime to L.A. Businesses With Help From Doja Cat & More
The 2025 Grammy Awards broadcast is giving back to the local Los Angeles community ravaged by the devastating L.A. County wildfires.
Host Trevor Noah revealed during his opening monologue on Sunday (Feb. 2) that the broadcast will be donating airtime to help amplify small businesses that were impacted by the wildfires. The first featured Orla Floral Studio and starred Doja Cat. “Oh, we’re full service,” Doja said. “Visit Orla Floral Studio or go to OrlaFloral.com to help this beautiful L.A. business regrow.”
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Another ad showcased Two Dragons Martial Arts along with a surprise appearance from Charlie Puth. “I’m thankful for this temporary space,” the studio head said. Puth then pops up looking for a free lesson.
“Where do I sign up? I’d love a martial arts lesson,” Puth innocently asks before being dropped to the floor. “If you’d like to support this incredible family business, go to twodragonsma.com. Can you let me go now?”
Other ads supported the Paliskates skate shop, which featured a cameo from the original Sk8er Boi Avril Lavigne. “You guys can go to Paliskates.net to support this amazing small business and the Sk8er bois and Sk8er girls,” Lavigne said.
Another starred the Jonas Brothers spotlighting the Lost Stuffy Project, which is an organization helping put a smile on kids’ faces who lost their favorite stuffed animals in the L.A. fires.
To show appreciation for those who put their lives on the line, the Grammys also invited first responders and Los Angeles Fire Department members to the show, and a group of firefighters walked the red carpet in uniform.
The telecast is finding multiple ways to donate to relief efforts, which viewers can find with a QR code shown throughout the program. Prior to the Grammys, the Recording Academy teamed up with MusiCares to launch the launch the Los Angeles Fire Relief Effort to Support Music Professionals. Amazon Music, the Crypto.com Arena, CBS and Mastercard were among those to donate during the broadcast.
Funds raised throughout the broadcast will benefit the MusiCares, Direct Relief, the Pasadena Community Foundation and the California Community Foundation.
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