Adele Sees Global Chart Gains Amid Her Germany Concert Residency
On Aug. 2, Adele kicked off a 10-show run at Germany’s Munich Messe, playing the only concerts since the release of her 2021 album 30 other than her Las Vegas residency at The Colosseum at Caesars Palace. In turn, her catalog is seeing gains in worldwide consumption, leading to several re-entries on the global charts.
Leading the pack, “Easy On Me,” from the album, returns to the Billboard Global Excl. U.S. chart (dated Aug. 17) at No. 128, while reappearing on the Billboard Global 200 at No. 170. Then, the trio of chart-topping smashes from 2011’s 21: “Someone Like You” at Nos. 144 and 178, respectively, “Rolling In the Deep” at Nos. 149 and 200, and “Set Fire To the Rain” at No. 152 on Global Excl. U.S.
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In total, Adele’s catalog generated 142.4 million official streams worldwide in the week ending Aug. 8, according to Luminate, up 29% from the previous frame, and sold 6,000 downloads (up 65%). Sales particularly surged outside the U.S., up 113% compared to a domestic bump of 19%. Still, video footage from her Germany residency went wide, sparking a 23% U.S. increase in streams, not far behind the 31% boost internationally.
Of her four charting tracks, “Someone Like You” achieves the biggest percentage gains in both metrics, up 73% in sales and 33% in streams. In doing so, it leapfrogs the other 21 singles.
Beyond the 200-position charts, 25’s “Love In the Dark” is up 47% in streams (to 9.2 million) and 214% in sales, making it the week’s most popular song from the 2015 album despite not being one of the set’s four promoted singles. It’s one of six 25 tracks performed during her Munich shows.
Adele’s residency continues through Aug. 31, likely spurring continued chart activity throughout the month.
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