Al Roker visits Betty's Icebox in Asbury Park for his NBC show 'Family Style'

Betty's Icebox is in its 10th season of serving ice pops, shave ice and gelato on the Asbury Park boardwalk — and they are celebrating in a big way.

The shop inside Convention Hall's Grand Arcade will be featured this week on "Family Style with Al Roker," an NBC show centered around Roker visiting small businesses across the country. In prior episodes, he visited Detroit to learn about Coney hot dogs, explored the global dining scene in Austin, Texas, and visited restaurants that were important during the civil rights movement.

Courtney Carr, owner of Betty's Icebox, said filming took place over two days in July. Roker helped make watermelon shave ice and ice pops while learning about Carr's family-run business.

"They chose us because I run (Betty's) with my daughters," she said. "Just the fact that my small business is going to be featured on the 'Today' show is such an exciting thing for us. It's a nice boon for Asbury Park."

The half-hour episode will air at 10:30 a.m. Wednesday, Aug. 16, on the network's streaming channel, Today All Day, and a portion of the program will air during that day's episode of the "Today" show.

Carr also may provide some treats for "Today" show anchors that day.

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This isn't Betty's first television appearance. In 2020, Food Network named Carr's watermelon shave ice — which is served in a small watermelon and dotted with chocolate chips to resemble seeds — as one of the best shaved ice desserts in the country.

"Everybody loves to take pictures with it," Carr said. " It’s a healthy fun treat, and it just looks so cool."

Go: Betty's Icebox, Inside the Grand Arcade, 1300 Ocean Ave., Asbury Park; bettys-icebox.square.site.

Sarah Griesemer joined the USA TODAY NETWORK New Jersey in 2003 and has been writing all things food since 2014. Send restaurant tips to [email protected].

This article originally appeared on Asbury Park Press: Betty's Icebox in Asbury Park to make 'Today' appearance this week