'Sunday Night Football' tops 'American Idol' for most expensive ads

American Idol no longer has the most expensive ads on TV.

Ad Age has just released its list of the most expensive shows, as judged by the cost of a 30-second spot, and football is king. The cost of a 30-second ad during Sunday Night Football is $545,142, up from $512,367 last year.

Idol, which has taken the top spot for the past five years, fell a lot. Last season, a 30-second spot on the Wednesday’s show ran $502,900. Now, it’s $340,825. (Perhaps Nicki and Mariah need to drum up even more publicity.) The results show on Idol is currently $296,002, also down from last season’s price of $468,100.

Ad Age reports that the other big winner is New Girl. The sophomore comedy commands $320,940 for an ad, up from $125,488 last year. That places it on the number four spot, behind Sunday Night Football, Idol and Emmy-winning Modern Family ($330,908).

Here’s the full list:

1. Sunday Night Football, $545,142

2. American Idol, $340,825

3. Modern Family, $330,908

4. New Girl, $320,940

5. American Idol, results, $296,002

6. The Simpsons $286,131

7. Family Guy $276,690

8. Big Bang Theory $275,573

9. 2 Broke Girls $269,235

10. Two and a Half Men $247,261

As you can see, comedies are king for advertisers. Note to networks: Get on with making a football comedy, stat.

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