‘The Color Purple’ Wins Christmas Day With $18M+ & A CinemaScore As Warner Bros Dominates Holiday Box Office – Tuesday Update
DEC 26 AM UPDATE w/chart: Warner Bros –as mostly expected– wound up owning Christmas with its trifecta of Aquaman 2, Wonka and The Color Purple respectively in the top three spots. Speaking of The Color Purple, it came up big — much bigger than expected on its first day with an estimated $18.15M, A CinemaScore, 5 stars and 92% positive.
Not only was that haul enough for Color Purple to win Christmas Day ahead of Aquaman 2 ($10.6M) and Wonka ($10.3M), but it’s the biggest Christmas Day opening since 2009, and the second biggest Christmas Day opening after Warner Bros’ 2009 Sherlock Holmes ($24.6M). Color Purple also outstrips the first Christmas day of Universal’s feature take on West End/Broadway musical Les Miserables which went on to ultimately make $148.8M. Are musicals dead on the big screen? Absolutely not, they just need to be excellent. The Color Purple cost a reported $90M before P&A.
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Aquaman 2 is coming in at $38.3M for the 4-day, under its $40M projection, while Wonka is at $28.35M over Friday-Monday, putting its running total at $85.8M.
Diversity demos on the Oprah Winfrey-Steven Spielberg produced Color Purple were 65% Black, 19% Caucasian, 11% Hispanic and Latino and 2% Asian. We always knew presales were big, especially in the South, with projections for Christmas Day raising from $8M to $10M-$12M. But yesterday was amazing.
Evidence of the movie’s strength in the South can be seen in its top 10 theaters yesterday which were 1. Regal Atlantic Station Atlanta, 2. Marcus Country Club Hills Chicago, 3. AMC Southlake Pavilion Atlanta, 4. Malco Paradiso Cinema Grill Memphis, 5. AMC Parkway Point Atlanta, 6. AMC Hoffman Washington DC, 7. Regal McDonough Atlanta, 8. AMC Camp Creek Atlanta, 9. Cinemark Egyptian Baltimore, and 10. Cinemark Carson Los Angeles
Older folks may have taken a longer time to return to cinemas post Covid, but they came back big with Color Purple‘s largest demo being those over 55 at 25%; they also gave the Blitz Bazawule directed movie its best grades at 97%. Women over 25 turned out at 62% (94% grade), followed by guys over 25 at 21% (86%), women under 25 at 14% (91%) with guys under 25 a far distant at 4% (89%).
With Color Purple over performing, and also two other movies on the chart, Amazon MGM’s The Boys in the Boat ($5.7M) at 2,557 theaters and NEON’s Ferrari ($2.85M) at 2,330 theaters, the 4-day Christmas Box Office woke up with $157.9M, which is +11% from last year’s four-day of $142.8M.
Boys in the Boat gets an A CinemaScore with an 86% positive on Comscore/Screen Engine’s PostTrak. 54% Female, 46% Male showed up with 29% of the audience between 18-34 years old. Those over 35 were 66% with 38% of the audience over 55+. Diversity demos were 70% Caucasian, 9% Hispanic and Latino, 7% Black, 6% Asian, 7% NatAm/Other.
Ferrari‘s first day by the way is higher than the Christmas Day opening of Ridley Scott’s All the Money in the World back in 2017, which did $2.5M. That Mark Wahlberg-Michelle Williams thriller drama finaled at $25.1M. However that movie cost less than Michael Mann’s here, $50M to $96M. The Adam Driver race car drama gets a B CinemaScore which is the same grade as All the Money in the World.
Ferrari‘s CinemaScore among Mann fare is better than his 2015 feature Blackhat (C-) and the same score as his 2009 Johnny Depp John Dillinger gangster movie, Public Enemies (B). The movie has a more deliberate pace than James Mangold’s Ford v. Ferrari, which boasted more race scenes, and two marquee stars in Christian Bale and Matt Damon, and received an A+.
In PostTrak exits, Ferrari got a 74% positive and 3 1/2 stars. Forty-seven percent were between the ages of 18-34. Those guys over 25 bought tickets at 53% (72% score), followed by women over 25 at 32% (77% grade), 11% men under 25 (liked it the most at 80%), and women under 25 at 4% (who slammed it with a 50% grade). Only a 51% definite recommend. There was a moment when STX (which funded 70% of the movie through foreign presales) was going to put this movie direct to streaming through its Showtime deal; opting not to release it through their Lionsgate output deal, however, they wound up licensing it domestically so that Mann’s dream project would see the light of day on the big screen. There was a run-off between A24 and NEON, with the latter beating out for an estimated $15M+
The chart per Comscore and industry sources:
1.) Aquaman and the Lost Kingdom (WB) 3,706 theaters, Fri $13.7M,Sat $9M, Sun $5M Mon $10.6M 3-day $27.7M, 4-day $38.3M/Wk 1
2.) Wonka (WB) 4,213 (+10) theaters, Fri $6.5M (-55%) Sat $7M Sun $4.55M, Mon $10.3M 3-day $18M (-54%), 4-day $28.3M/Total $85.8M/Wk 2
3.) The Color Purple, 3,151 theaters, Mon $18.15M, Day 1
4.) Migration (Ill/Uni) 3,761 theaters, Fri 3-day $5.8M, Sat $4.1M Sun $2.55M Mon $5.3M 3-day $12.4M, 4-day $17.8M, Wk 1
5.) Anyone But You (Sony) 3,055 theaters, Fri $3.4M, Sat. $1.77M Sun $755K Mon $2M 3-day $6M, 4-day $8M, Wk 1
6.) Iron Claw (A24) 2,771 theaters, Fri $2.5M, Sat $1.55M Sun $818K Mon $1.93M 3-day $4.86M, 4-day $6.799M/Wk 1
7.) Salaar Part 1 Ceasefire (Prath) 796 theaters Fri $3.8M, Sat $1M Sun $726K Mon $831K 3-day $5.605M 4-day $6.43M/Wk 1
8.) The Boys in the Boat (AMZ MGM) 2,557 theaters Mon $5.7M, Day 1
9.) Hunger Games: Songbirds & Snakes (LG) 2,509 (-782) theaters, Fri $1.2M (-29%) Sat $1.2M Sun $628K Mon $1.1M 3-day $3.04M (-48%), 4-day $4.1M total $153.4M/Wk 6
10.) Dunki (Yash Raj) 686 theaters, Fri $923K Sat $973K Sun $818K Mon $941K 3-day $2.7M 4-day $3.655M/Total $4.5M/Wk 1
11.) Boy and the Heron (GKIDs) 1,580 (-745) theaters, Fri $995K Sat $1.1M Sun $653K Mon $718K 3-day $2.78M (-50%),4-day $3.5M Total $30.9M/Wk 3
12.) Godzilla Minus One (Toho) 1,985 (-637) theaters, Fri $951K (-29%) Sat $1.1M Sun $561K Mon $718K 3day $2.64M (-48%), 4-day $3.36M Total $40.98M/Wk 4
13) Poor Things (SEA) 800 (+718) theaters Fri $1M (+104%) Sat $698K Sun $409K 3-day $2.1M (+63%), 4-day $2.9M Total $5.87M/Wk 3
14.) Ferrari (NEON) 2,325 theaters, Mon $2.85M/Day 1
CHRISTMAS DAY AM UPDATE: We told you it was going to be slow Sunday, and indeed it was with Warner Bros’ Aquaman and the Lost Kingdom and Wonka being the two highest-grossing movies of the day with $5M and $4.55M, respectively. Warners believes it can still get the James Wan-directed DC movie to $40M in 4-days after a projected $12.3M today, +146% from Christmas Eve. 3-day came in at $27.7M. Wonka‘s second weekend is $18M, -54% for what’s shaping up to be a 4-day of $28M.
Jumping into the fray yesterday were two adult-demo movies which are opening today: Amazon MGM’s George Clooney directed, The Boys in the Boat with $1.74M in previews and NEON’s U.S. pick-up of STX’s Ferrari with $656K which cost overall $96M, funded by foreign sales and equity partners. Both pic’s tickets sales from yesterday will be rolled into today’s.
The Boys in the Boat‘s is better with audiences at 95% on Rotten Tomatoes than critics at 56%. That preview figure includes early access screenings, and it’s a stronger start than Christmas 2021’s flyover state family drama, American Dog which did $1.5M in all-in previews. It’s also higher than 80 for Brady‘s $1.27M previews. The movie is crushing in Seattle, which is no surprise given that the 1930s story follows the University of Washington’s rowing team who go on to win the gold at the 1936 Berlin Olympics. Boys in the Boat‘s saw 13 of its top 35 grosses come from Seattle. Also good business in NYC, LA, Denver, Chicago, Dallas, San Francisco, Boston, DC, Minnesota, Phoenix, Sacramento and Portland.
Ferrari‘s previews include $431K from yesterday plus another $225K in early access screenings. Not really the comp here since it had a big budget studio spend and didn’t preview on Christmas Eve, but many will want to know due to the auto brand names: 20th Century Fox’s Ford v. Ferrari did $2.1M in previews before an $11M opening day.
One rival studio publicist snarked yesterday to me: “Why don’t you ding Migration for being the lowest opening for an Illumination movie?” First, thanks for the box office trivia: They’re right at $12.4M, it’s certainly lower than Sing 2′s 3-day of $22.3M. However, it’s a kids movie that has the Christmas leg-out factor on its side and it has the same CinemaScore as Puss in Boots: The Last Wish‘s last year –an A– which bowed to $12.4M and a four-day of $18.5M. At this time of year, I wouldn’t bet against an animated film just yet. Parents need a place to take sugar-rush kids. Furthermore, it’s not just Migration which is low but Aquaman 2 is one of the lowest starts for a DC movie; lower than Shazam: Fury of the Gods ($30.1M). However, don’t call the Jason Momoa fish-man film a bottom-dweller for the comic book studio: Those go to 2010’s The Losers ($9.4M) and the Josh Brolin western, Jonah Hex ($5.3M). Also, point fingers at the products that aren’t creating a boats all-raise scenario and complain that Christmas is on a Monday as the 4-day box office for all titles is looking like $132.1M, -7% from the four-day today a year ago.
1.) Aquaman and the Lost Kingdom (WB) 3,706 theaters, Fri $13.7M, Sat $9M, Sun $5M 3-day $27.7M, 4-day $40M/Wk 1
2.) Wonka (WB) 4,213 (+10) theaters, Fri $6.5M (-55%) Sat $7M Sun $4.55M, 3-day $18M (-54%), 4-day $28M/Total $85.5M/Wk 2
3.) Migration (Ill/Uni) 3,761 theaters, Fri 3-day $5.8M, Sat $4.1M Sun $2.55M 3-day $12.4M, 4-day $17.5M, Wk 1
4.) Anyone But You (Sony) 3,055 theaters, Fri $3.4M, Sat. $1.77M Sun $755K 3-day $5.9M, 4-day $8M, Wk 1
5.) Salaar Part 1 Ceasefire (Prath) 796 theaters Fri $3.8M, Sat $1M Sun $857K 3-day $5.66M 4-day $6.9M/Wk 1
6.) Iron Claw (A24) 2,771 theaters, Fri $2.5M, Sat $1.55M Sun $814K 3-day $4.86M, 4-day $6.5M/Wk 1
7.) Hunger Games: Songbirds & Snakes (LG) 2,509 (-782) theaters, Fri $1.2M (-29%) Sat $1.2M Sun $628K 3-day $3.04M (-48%), 4-day $4M total $153.3M/Wk 6
7.) Dunki (Yash Raj) 686 theaters, Fri $903K Sat $973K Sun $824K 3-day $2.7M 4-day $4M/Total $4.9M/Wk 1
9.) Boy and the Heron (GKIDs) 1,580 (-745) theaters, Fri $977K Sat $1.1M Sun $1.05M 3-day $3.15M (-42%),4-day $3.8M Total $31.2M/Wk 3
10.) Godzilla Minus One (Toho) 1,985 (-637) theaters, Fri $950K (-29%) Sat $1.1M Sun $650K 3day $2.74M (-46%), 4-day $3.24M Total $40.8M/Wk 4
11) Poor Things (SEA) 800 (+718) theaters Fri $1M (+104%) Sat $688K Sun $406K 3-day $2.09M (+63%), 4-day $3M Total $5.9M/Wk 3
CHRISTMAS EVE SUNDAY AM: Moviegoing wasn’t solid yesterday due to the last-minute shopping rush, and it will take a further tumble today as many break for Christmas celebrations. This means most titles are coming in lower than expected. Don’t blame any massive winter storm for this year’s lackluster Christmas box office: There’s no FOMO with this crop of theatrical releases; everyone can wait a day or later in the week to see them. No one is going to feel left out at the dinner table having missed a second round of Jason Momoa’s washboard abs.
On average, today’s box office will drop -40% from Saturday. But on Christmas Day, all pics on average will jump +112%.
Warner Bros/DC’s Aquaman and the Lost Kingdom made an estimated $8.7M yesterday, -36% from Friday/previews putting its 3-day around $27.6M with a 4-day between $38M-$39M. Now, these are industry estimates, not Warner Bros.’, so it’s possible by EOD tomorrow, the David Zaslav-run entertainment conglom calls the 4-day opening for this James Wan-directed sequel at $40M.
The studio’s Wonka at $7.2M yesterday was actually up from Friday by +11% which would yield a second weekend of $18M and $26M 4-day. Cume through EOD Monday looks to stand at $83.5M.
While families went to Wonka yesterday, they eased on Illumination/Universal’s Migration with $4.1M, -29% from Friday/previews for a 3-day of $12.3M and 4-day of $17M.
Sony’s Anyone But You posted $1.75M yesterday off -50% from Friday/previews for $6M 3-day and 4-day between $8M-$9M.
With $1.7M on Saturday, -32% from Friday/previews, A24’s highest CinemaScore movie ever, The Iron Claw, looks to meet its forecast from yesterday with $5.5M and $7.8M.
Moksha Movies and Pathyangira Cinemas’ gang war movie Salaar Part 1: Ceasefire made $1.05M yesterday for a 3-day of $5.6M and 4-day of $6.8M.
Again, these are all industry estimates as of this morning; not studio-reported.
SATURDAY AM: Despite the lack of an Avatar or Star Wars-type movie, and no reports of fierce winter weather closing cinemas, this Christmas looks to be slightly better for Hollywood and exhibition. It projects with around $147M for the 4-day weekend, +3% from a year ago. It could actually go higher by Monday.
That said, we’re way off from 2017, -43%, the last time Christmas fell on a Monday. That’s when Star Wars: The Last Jedi, was on the marquee, propelling the marketplace to a $259.5M total, per Box Office Mojo. The annual box office by EOD Christmas should hit $8.9 billion, which is +22% from the same Jan. 1-Dec. 25 period a year ago. There’s a good chance we could hit the $9 billion everyone wants by the end of the year.
Warner Bros/DC’s Aquaman and the Lost Kingdom, which gets a B CinemaScore to the first installment’s A-, came in at $13.7M Friday, with revised projections of $30M for the 3-day, and around $43M for the 4-day. Industry projections are seeing a -23% drop today against Friday (plus Thursday Previews) for a gross north of $10M today.
Warner’s Wonka is also looking strong, with a $6.5M Friday, a 20% expected boost in family business today to $7.8M, and a 3-day of $18.8M. It would be no surprise if this movie hits $30M by the end of Christmas, which would be an amazing hold against the pic’s first four days of $43M.
If Warners is going to own the top 3 spots over the 4-day holiday frame, they’re going to have to have their Christmas Day opening title, The Color Purple, beat the Friday-Monday take of Illumination/Universal’s Migration ($18M). While Color Purple is expected to have a strong Monday with around $10M-$12M, no one is seeing a first-day Christmas gross on par with Uni’s 2012 feature take of Broadway musical Les Miserables, which grossed $18.1M –the best start ever at the box office for a big screen take of a Broadway show.
When was the last time we saw one studio put three movies out at the same time over Christmas? I don’t even think Disney has ever pulled that off. It’s an interesting maneuver for the cash-strapped Warner Bros Discovery, yet commendable. Exhibition isn’t shrugging it off — they sure don’t see Aquaman 2 as a “lump of coal” on their end. With three features aimed at three different demos, it’s a smart move on behalf of Warner Bros., and also covers up for the lackluster finale of the Zack Snyder-conceived DC universe. Rather than draw attention to one movie, Warners is telling circuits, “‘We gave you three films.” What made this distribution strategy possible is that Disney didn’t have a big movie, nor did Paramount.
Diagnostics on Aquaman 2 show PostTrak audiences harder on the film, with 3 stars and 69% positive and a 50% definite recommend. Kids under 12 are better with it at 87% positive and a 62% must see right away. Mostly guys showing up at 63%, with little more than half the audience between 18-24.
The largest demo is 25-34 year olds at 27%. Diversity demos are 29% Caucasian, 26% Latino and Hispanic, 23% Black, 15% Asian and 7% other — that’s close to an even spread when it comes to those demos. Numbers that any movie marketing and distribution exec dream of. That said, not a lot of people are going. Thank God for PLFs and Imax, which are driving 41% of the gross. The studio has been leaning into the 3D of it all. West and South are the strongest on this James Wan-directed sequel, with AMC Empire NY the biggest-grossing venue for the feature, with close to $40K so far.
There still seems to be a bit of a soft spot for hunk Jason Momoa among women: the best grades for the sequel came from females under 25 (78%), but only 12% of ’em showed up. However, it’s a far cry from the original movie’s exits, which knocked the ladies out, read women over 25 enjoyed that one at 84% (vs. 73% this time). Also, women over 25 gave the 2018 title the best definite recommend of any gender demo at 71%; that’s true again this time at 62%.
Women graded the original Aquaman with an A- CinemaScore, a number that was equal to men. What’s the difference this time around? Less love story this time. However, we heard the Amber Heard plotlines didn’t test well on the first film, which is why we’re seeing less of her here. Why not another female romantic industry? Who doesn’t want a love triangle for the bare-chested fish man?
Migration continues to be on track to do better than expected. Rivals were throwing a lot of shade on this movie in advance, as the movie was expected to come in at $10M-$12M over four days. The families who bought tickets gave it an A CinemaScore, while PostTrak, which is always more cynical, has it at 79% positive and 52% definite recommend, though kids under 12 are giving it 88% positive in the top two boxes. 50/50 split male and females, with a little over half the audience between 18-34. More than a third of the audience is between 7-17 years old. Diversity demos are 39% Caucasian, 33% Latino and Hispanic (always a big draw on family movies), 11% Black, and 17% Asian/other. Even play through the U.S., except for in the East. Top theater right now is AMC’s Thoroughbred in Tennessee, with close to $12K.
Sony’s Columbia Pictures Anyone But You could hit $10M over 4-days, which would be a great start for this romantic comedy. Stars Sydney Sweeney and Glen Powell have been working it big-time since the movie’s premiere, with paired interviews on various media outlets and appearances. That would be on the high end of expectations. Sony is seeing $9M over four after a $3.4M Friday. CinemaScore audiences liked it better than Aquaman 2 with a B+. The pic also has 4 stars on PostTrak. Female heavy, as expected, at 67%, with 69% of the audience between 18-34 years old, with the largest quad being Sweeney’s Euphoria crowd, 18-24 years old at 40%.
Diversity demos are 57% Caucasian, 18% Latino and Hispanic, 7% Black, & 17% Asian/Other. The movie is playing evenly throughout most of the country, except the Southwest. AMC Century City L.A. is the best theater as of right now, with $10K in the till. There’s a big effort here by Sony to bring back the romantic comedy from its streaming prison.
RelishMix spots a good, although not stupendous, vibe out there for the movie, with some fans excited for another rom-com exclaiming, “I will see it for Sydney Sweeney.” The White Lotus star commands close to 17M fans across Twitter, TikTok, X, and Facebook to Powell’s 863K followers. Social media universe reach is close to 99M, which is lower than Ticket to Paradise‘s near 156M and the Jennifer Lopez romcom Marry Me‘s 122.8M.
A24’s The Iron Claw is the studio’s top CinemaScore ever with an A-. Prior to that, Talk to Me nabbed a B+. PostTrak audiences love it at as well at 91%, and a 72% definite recommend. The Zac Efron-Jeremy Allen White wrestling movie made $2.5M yesterday, on its way to a $5.5M 3-day and $7.8M 4-day, which was to be expected. Guys mostly here at 66%, with 60% of the audience between 18-34 years old, with the largest quad being 25-34 years old at 36%. The mix was 53% Caucasian, 31% Latino and Hispanic, 6% Black, & 10% Asian/other. The movie is quite strong in the South Central, followed by the East and West. The AMC LSQ NY is the top-grossing cinema in the nation, with over $20K so far.
In regards to the audience responses for Iron Claw and Anyone But You, these are great exits, which means great word-of-mouth for a long play over the holidays. Any title opening before Christmas, outside of some massive FOMO heavy tentpole, is going to be slower out of the gate.
Amazon MGM, T-Street, and MRC’s TIFF winner American Fiction jumped 33 theaters in 11 markets, with a $212K gross on Friday, +75% from a week ago. 3-day is looking like $448K and 4-day $606K. Theater average on the 4-day will be $15K. The Cord Jefferson- directed movie will continue to expand into January. Note I, Tonya and Holdovers had similar expansions when they went respectively to 43 and 64 theaters. American Fiction is making more than I, Tonya did at $433K, and it’s not far from Holdovers‘ $568K. The movie is playing strong in San Francisco, Atlanta, DC, Toronto and Chicago.
1.) Aquaman and the Lost Kingdom (WB) 3,706 theaters, Fri $13.7M, 3-day $30M, 4-day $43M/Wk 1
2.) Wonka (WB) 4,213 (+10) theaters, Fri $6.5M (-55%), 3-day $18.8M (-52%), 4-day $30M/Total $87.5M/Wk 2
3.) Migration (Ill/Uni) 3,761 theaters, Fri 3-day $5.8M, 3-day $13M, 4-day $18M, Wk 1
4.) Anyone But You (Sony) 3,055 theaters, Fri $3.4M, 3-day $7M, 4-day $9M, Wk 1
5.) Salaar Part 1 Ceasefire (Prath) 796 theaters Fri $3.8M, 3-day $6M 4-day $8.2M/Wk 1
6.) Iron Claw (A24) 2,771 theaters, Fri $2.5M, 3-day $5.5M, 4-day $7.8M/Wk 1
7.) Hunger Games: Songbirds & Snakes (LG) 2,509 (-782) theaters, Fri $1.2M (-29%) 3-day $3.5M (-40%), 4-day $5.4M total $154.8M/Wk 6
8.) Boy and the Heron (GKIDs) 1,580 (-745) theaters, Fri $980K (-32%) 3-day $3.6M (-35%),4-day $4.1M Total $31.5M/Wk 3
9.) Godzilla Minus One (Toho) 1,985 (-637) theaters, Fri $950K (-29%) 3 day $2.75M (-45%), 4-day $3.89M Total $41.4M/Wk 4
10.) Dunki (Yash Raj) 686 theaters, Fri $903K 3-day $2.6M 4-day $3.75M/Total $4.6M/Wk 1
11) Poor Things (SEA) 800 (+718) theaters Fri $1M (+104%) 3-day $2.37M (+85%), 4-day $3.4M Total $6.34M/Wk 3
FRIDAY AFTERNOON: Right now, it’s looking like Warner Bros/DC’s Aquaman and the Lost Kingdom will arrive at $40M over 4-days, which is where tracking had it.
That said, Warners can boast, and CEO David Zaslav can be happy, in having the top two films at the box office along with Wonka‘s second weekend in the No. 2 spot with a projected $31M over the Dec. 22-25 span. Friday/previews for Aquaman 2 is $14M with a 3-day of $30M at 3,706 theaters. Wonka‘s second Friday is $7M (-51%), which translates to a 3-day of $22M at 4,213 theaters. We’re hearing that Color Purple‘s Christmas Day gross could be around $10M-$12M, which would put it in the No. 4 spot behind Illumination and Universal’s Migration which is looking at $18M at 3,761 theaters; a better than expected result than the $10M-$12M we were hearing about.
With grosses like these, it’s crystal clear this is the end of the Zack Snyder-borne era of DC with Aquaman 2. Even so, it’s proper to see where ticket sales are in a week. Holiday moviegoers may just want to check their brains at the door and savor this installment in 3D. The sequel currently counts a 76% audience score on Rotten Tomatoes, but note that the first movie was 72%.
Social media chatter per RelishMix is mixed on Aquaman 2 with a social media universe across TikTok, Instagram, X, Facebook and YouTube of 334.3M. That social media count is -48% below Superhero social media norms per the analytics company. Other 300 social media universe titles include Ant-Man and the Wasp with 341.8M which opened to $758M and Bumblebee at 350.3M which opened to $30M.
Everything is relative: In the millennium, Christmas also fell on a Monday in 2000, 2006, and 2017. If Aquaman 2 hits $40M that’s better than the results of other top 4-day openers during those years, i.e. 2017’s Jumanji: Welcome to the Jungle ($36.1M), 2006’s Night at the Museum ($30.4M) and 2000’s Cast Away ($28.8M), however, it’s tremendously lower than the second weekend of Star Wars: The Last Jedi ($71.5M) which led all titles during the Christmas 4-day of 2017. On one hand, we can say that Aquaman 2 is doing what it’s suppose to do for a weekend where Christmas falls on a Monday. On another hand, it’s no massive draw like Star Wars (we always knew that).
Migration‘s Friday and previews is looking like $6M with a 3-day of $13.2M in third. No RT audience score yet.
Currently fourth is rather close between three titles. Columbia Pictures’ Anyone But You is seeing a $3M Friday, $6.1M 3-day and $8.5M 4-day. No RT audience score yet. The movie cost $25M before P&A, co-financed by SK Global Entertainment and TSG Entertainment
Moksha Movies and Pathyangira Cinemas’ gang war movie Salaar Part 1: Ceasefire is looking at $3.9M today, 3-day of $6.6M and 4-day of $8.4M at 750 sites.
A24’s The Iron Claw, which cost $15M net before P&A, is seeing a Friday of $2.5M, 3-day $5.7M and 4-day of $8.3M.
FRIDAY AM: Warner Bros/DC’s Aquaman and the Lost Kingdom posted $4.5M last night at 3,400 locations while Illumination/Universal’s Migration did $1.5M in what is expected to be a slow weekend at the 4-day Christmas box office. That’s largely due to the fact that there isn’t a massive want-to-see movie in the marketplace, Aquaman 2 weighted down by awful reviews at 36% on Rotten Tomatoes and an outlook of $40M plus-or-minus over four-days.
Previews started at 3PM for Aquaman 2 while Migration started at 2PM. Comscore says that 43% K-12 schools were on break and 90% colleges out yesterday. Those numbers rise respectively to 66%/93% today before going to 100% next week.
Already, the sequel’s previews are less than that of Disney/Marvel Studios’ dud The Marvels which did $6.6M before a 3-day of $46.1M, the lowest start ever for a Marvel movie. That said, Aquaman 2‘s previews are higher than that of DC’s earlier bomb Shazam: Fury of the Gods ($3.4M Thursday night, $11.7M Friday, and 3-day of $30.1M). By comparison, DC’s The Flash, which was plagued with bad headlines about its star Ezra Miller and a cast that didn’t publicize the film in a big way looks like a massive hit with $9.7M previews, a $24.1M Friday and $55M 3-day.
The one advantage that Aquaman 2 has is that it is the bigger marquee draw over the holiday weekend, however, Warner Bros is in competition with itself as the other golden ticket at the box office, Wonka, made $4.2M at 4,203 yesterday –almost as much as Aquaman 2, for a first week’s haul of $57.5M. The notion is that the Timothee Chalamet movie will ease to $20M+ over the four days.
General audiences in Comscore/Screen Engine PostTrak exits did not like Aquaman 2 with 3 stars last night and a 50% recommend, and that’s the time when the big fans shows up. Ugh. However, parents gave it 5 stars (slightly more moms at 51%) and kids under 12 gave it 4 stars (66% boys), so perhaps they save this movie in the end.
With Christmas on Monday, business for all movies will be significantly better at that point in time and thereafter. With Christmas Eve, a downer day at the B.O., on Sunday, brace yourselves for lower than expected results for everybody. The first Aquaman was slow out of the gate back when it opened, grossing $136.7M in its first seven days back during the holidays 2018 (Christmas Day fell on a Tuesday), and $67.8M over 3-days. However, the James Wan directed sequel isn’t expected to have the same momentum.
Migration‘s $1.5M at 3,050 sites is less than Disney’s Tuesday pre-Thanksgiving previews of Wish which did $2.3M ($31.6M 5-day). Granted, the latter is girl-leaning and the Illumination title is more boys at 60%. Other comps for Migration include DreamWorks Animation’s Trolls Band Together ($1.3M previews, $9.3M Friday and $30M opening weekend) as well as The Bad Guys ($1.15M, $7.9M Friday, and $23.95M opening). Critics aren’t entirely turning their backs on this original animation movie at 69% fresh, nor are audiences with PostTrak scores of 4 1/2 stars for parents and 5 stars for kids under 12. General moviegoers didn’t have the patience for this Benjamin Renner and Guylo Homsy directed animated film about ducks at 3 1/2 stars and 51%. The movie is expected to post around $10M+ this weekend, but as we all know, don’t underestimate family-animated movies at this time of year which can leg out big time. Many are wondering whether we’re bound to give this movie a pass in comparison to Wish: Hello, Migration was way cheaper at $72M before production costs versus Wish‘s $175M.
Columbia Pictures’ Sydney Sweeney and Glen Powell R-rated romantic comedy Anyone But You did $1.2M at 2,723 locations that began at 2PM Thursday. The movie is expected to do between $7M-$10M over 4-days. Last night’s previews are a tad higher than that of the George Clooney-Julia Roberts romantic comedy, Ticket to Paradise, which filed $1.1M before a $6.4M Friday and $16.1M opening. Critics aren’t that far apart between Ticket which they slammed at 57% and Anyone But You which they stuck their tongues out at 48%. Hopefully prospective moviegoers don’t read reviews and listen to their friends as Thursday’s audience gave the Will Gluck-directed movie 4 stars and a 57% recommend. As expected, women showed up at 68%, but women over 25, who repped 29% of ticket buyers, loved the movie at 92%.
Meanwhile, A24’s The Iron Claw at 2,100 theaters posted $670K from previews that started at 4PM. That movie is expected do in the high single digits over the 4-day holiday. Out of the gate PostTrak audiences graded the Zac Efron-Jeremy Allen White wrestling drama 4 1/2 stars and 76% recommend. Guys over 25 were the biggest draw yesterday at 44%, with women over 25 and men under 25 even at 22% apiece. However, guys under 25 gave the Sean Durkin directed and written movie its best grades at a great 97%.
Elsewhere yesterday among regular ranked movies, after Wonka there was Lionsgate’s The Hunger Games: Ballad of Songbirds & Snakes which saw a $944K fifth Thursday (-8% from Wednesday) at 3,291 theaters, a $9.9M fifth weekend and $149.3M running total.
GKIDS Studio Ghibli’s The Boy and the Heron saw a second Thursday of $896K (-16%), second week of $9.4M at 2,325 theaters and a running total of $27.4M.
Yash Raj Films’ Dunki opened yesterday to an estimated $871K at 686 locations. The Rajkumar Hirani directed movie follows four friends and their quest to reach foreign shores, charting their arduous yet life-changing journey.
Toho’s Godzilla Minus One booked at 2,622 theaters posted an estimated third Thursday of $741K (-13%) in fifth and a third week of $8.2M and running total of $37.6M.
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