Ariana Grande Dances the Night Away in Swarovski’s Shining Couture Dress for Holiday Campaign Music Video
Swarovski has partnered with Ariana Grande on its holiday 2024 campaign, showcasing the festive spirit with a vibrant and jubilant “Party of Dreams” theme. Orchestrated by global creative director Giovanna Engelbert, the campaign includes stunning visuals by leading fashion photographers Mert and Marcus, and videography by director Christian Breslauer.
The scene unfolds with Grande, adorned in sparkling pieces from Swarovski’s Millenia and Matrix Crash collections, and styled in a couture look designed by Engelbert, entering the Party of Dreams at a nightclub, which is illuminated by Swarovski’s signature colors, with the excitement building as the party heats up.
More from WWD
As Grande makes her way through the party, she encounters partygoers and dancers adorned in Swarovski jewels and couture pieces, attired in looks from many different periods. “Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together,” Grande said in a statement.
Engelbert added that she “had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande.” “Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honor and pure joy,” Engelbert said. “This…was a shared desire to celebrate and spread some happiness to the holiday season.”
The Swarovski Holiday 2024 campaign will be rolled out from today across various media platforms, including TV, print and multiple digital spaces.
The full Swarovski collection is available in-store and online at swarovski.com.
Launch Gallery: Ariana Grande Dazzles at Swarovski’s 'Party of Dreams' in 2024 Holiday Campaign [PHOTOS]
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
