Echo, Fire, Kindle and more: The best early Prime Day deals on Amazon devices are here!

Updated October 8, 2020 at 6:17 AM·9 min read

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Nearly every Amazon smart home device and e-reader is on sale. (Photo: Amazon)

What’s better than Prime Day deals? Early Prime Day deals, happening now.

That’s right, Amazon has already slashed prices on a few precious items, so you don’t have to wait till October 13 and 14 (the official dates of the two-day Prime event) to take advantage of deals. You can get Prime Day pricing today.

What’s on sale? Amazon smart home devices, e-readers, Audible subscriptions and more.

The wildly popular Echo Show 5 is at its lowest price to date. The smart home display has the ability to bring all your smart home devices together, while also giving you a visual companion to Amazon Alexa. And right now, it’s half off!

Many of Amazon’s smart home gadgets are marked down too. Top-rated among shoppers, these devices help make life easier, and come equipped with our favorite smart assistant, Alexa.

What else? Audible, for your Amazon devices: Snag $50 off a full year of Audible Premium Plus; this membership gets you 12 credits upfront instead of one credit every month.

Important: Some of these early deals, including the Echo Show 5, are exclusive to Prime members. If you’re not a member, sign up for a free 30-day trial to take advantage of the best deals.

Check back often for more early Prime Day deals. We have a feeling other stellar sales will unfold pre-October 13. In the meantime, scroll to get your hands on the best early Prime Day deals on Amazon devices.

Save $70: Kindle Paperwhite Essentials Bundle

Kindle Paperwhite Essentials Bundle. (Photo: Amazon)

On sale for just $120 (originally $190), the Kindle Paperwhite Essentials Bundle is a great all-around e-reader, thanks to its 6-inch display with a built-in light and 300ppi (pixels per inch) for clarity. It reads just like paper—hence the name. Plus, it’s packed with 8GB of on-board storage that can hold thousands of e-books and digital magazines from Amazon’s digital bookstore.

The Kindle Paperwhite’s best feature is its super-long battery life—it can go for up to six weeks per charge. That’s weeks, not hours! The essentials bundle comes with an Amazon Leather Cover and and Power Adapter.

Save $45: Echo Show 5

On sale for $45 for Prime members only (was $90), the Echo Show 5 is the smaller and sleeker model, compared to the bigger 10-inch Echo Show. Armed with a 5-inch display, the Echo Show 5 is the perfect compact and lightweight companion to your nightstand. This smart home display can double as a digital alarm clock with Alexa built-in. In fact, Amazon has a wide range of personalized clock faces to choose from, so you can bring a little bit of your own personality to this device.

“This is the best alarm clock I've ever had,” wrote a delighted five-star reviewer. “The clock face is customizable and very easy to read from anywhere in the room. The screen has no distortion or discoloration from any angle, so it is easy to see from everywhere...Perfect for checking the time in the middle of the night.”

Save $30: Echo Auto

If you ever wanted Alexa in your car, here’s your chance. The Echo Auto is a clever little gizmo that instantly makes your old car smart. It connects to your car’s stereo via auxiliary input and pairs to your phone with Bluetooth.

And don’t worry about the car’s engine, wind or road traffic getting in the way of your voice. The Echo Auto is designed with eight mighty microphones, so it can clearly pick up voice commands. It’s also great for making hands-free phone calls and searching for your favorite tunes on Amazon Music, Spotify, Apple Music, Pandora and more.

“I'm actually impressed with this little device. I've tried other car Alexa-enabled devices but they've always struggled to pick up my voice over noise such as the radio, a window being down or other people chatting in the car,” shared another five-star Amazon reviewer. “It always picks up my voice no matter the sound level.”

Save $10: Blink Mini HD

Unlike the cameras you can easily spend hundreds of dollars on, this Blink Mini is on sale for $25, or $10 off at Amazon. It features Full HD live streaming and two-way audio, so you can talk to house guests via the Blink app. The smart home security camera also detects motion—it can record whenever it senses activity around your home. It also comes with free cloud storage until the end of 2020.

“This is a great little camera monitor,” raved an excited five-star shopper. “It’s easy to set up and easily managed with your smart phone. Can be set up to arm and record at any time. I bought this to use in my master bedroom by my desk where I keep sensitive information.”

Save $100: Toshiba 32-inch Smart HD TV—Fire TV Edition

Toshiba 32-inch Smart HD TV—Fire TV Edition. (Photo: Amazon)

Need a TV for the bedroom, guest room or kitchen?

Amazon has the Toshiba 32-inch Smart HD TV—Fire TV Edition on sale for $120, down from $180—and it’s one of the retailer’s best-selling TVs. It’s also the all-time lowest price we’ve ever seen on this TV, but it’s for Prime members only. Equipped with a Standard HD resolution of 720p, it’s the perfect size for a small space. And it lets you stream movies and shows from Netflix, Hulu, Amazon Prime Video and more without adding a separate device.

“Very, very pleased with this television so far. It starts up quickly and the built in fire tv works amazingly well. Set up was quick and easy,” wrote satisfied Amazon shopper. “Sound quality is very good for an inexpensive set, and perfectly fine for most viewing. I would definitely buy another one if I need an office or bedroom TV.”

The smart HD TV is so popular that it has earned a perfect five-star rating from more than 2,000 Amazon reviewers.

Save $100: Insignia 43-inch Smart 4k Ultra HD TV—Fire TV Edition

Insignia 43-inch Smart 4k Ultra HD TV—Fire TV Edition. (Photo: Amazon)

On sale for $200 (was $300) for Prime members only, the Insignia 43-inch Smart 4K Ultra HD TV—Fire TV Edition is at its all-time lowest price. Armed with an Ultra HD resolution of 2160p, this model is so popular it has earned a flawless five-star rating from nearly 1,000 reviewers. And it lets you stream movies and shows from Netflix, SlingTV, Disney+, HBO, Hulu, Prime Video and more.

“I am so happy with my new Fire TV. The instructions weren't complicated. I was able to switch flawlessly between my cable and the Fire TV apps,” shared a savvy Amazon shopper. “The clarity of the picture is wonderful...This is so perfect for me.”

Save $150: Toshiba 55-inch Smart 4K Ultra HD—Fire TV Edition

Toshiba 55-inch Smart 4K Ultra HD—Fire TV Edition. (Photo: Amazon)

Step up your TV-watching game with 4K. This Toshiba 55-inch Smart 4K Ultra HD—Fire TV Edition is on sale for $300, or $150 off, for Prime members only. That’s the lowest price we’ve ever seen for this 4K model.

The TV has a brilliant 4K resolution at 2160p; it comes with Fire TV built-in and is ready to stream popular video apps including Netflix, Hulu, Prime Video, Disney+, CNN, HBO, Starz and much more. In fact, more than 1,100 Amazon shoppers love this TV so much they gave it an impressive five-star rating.

“The picture quality is excellent, games on my Xbox One S are amazing. And the sound is awesome for a flat screen. I thought for sure I'd need a sound bar but oh no, this thing cranks up with no distortion,” added another satisfied shopper. “All the smart features work great. This TV is fast and the Wi-Fi connection seems to be very stable...I haven't had it very long but so far I love this thing.”

Save $60: Ring Video Doorbell Pro (renewed)

Ring Video Doorbell Pro (renewed). (Photo: Amazon)

Most smart home video devices cost a small fortune—but not this one. If you’re a Prime member, you can snag this Ring Video Doorbell Pro (certified refurbished) for $100, or $60 off at Amazon.

Don’t let the ‘certified refurbished’ tag fool you either. The Ring Video Doorbell Pro includes the same features and reliability you’d come to expect from Ring, plus a one-year warranty. Meanwhile, more than 2,950 reviewers gave this renewed model a perfect five-star rating.

This smart home doorbell features a hardwired HD video feed with a wide viewing angle that can show all sorts of activity in front of your home. The video stream is accessible to your phone, tablet or laptop, so you can see who’s at the door even if you’re running an errand. The doorbell’s motion sensor technology notifies you when visitors enter your property, too.

“I love this product. My favorite function is being able to view video in real time and speak to anyone at my door via my phone,” wrote a happy Amazon reviewer. “Wiring to the existing door bell chime was a breeze. After about a few hours, it was fully charged. Super easy and after 30 days, it still works perfectly.”