Where to Stream Oscar-Winning Blockbuster ‘Barbie’ Online

Danielle Directo-Meston

March 23, 2024 at 4:40 AM·6 min read

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Still haven’t seen the blockbuster that is Barbie? After breaking out of movie land and into home theaters in September, Greta Gerwig’s record-breaking film won an Oscar for best original song for Billie Eilish and Finneas’ “What Was I Made For?”

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Starring Margot Robbie as Barbie and Ryan Gosling as Ken, Barbie is available to stream on Max and on sale when you buy it on digital at Prime Video. Those who still can’t get enough of Barbiecore pink — which was noticeably absent at the 96th Academy Awards — can shop the official Barbie: The World Tour book (out April 19) featuring Robbie and stylist Andrew Mukamal’s press tour looks inspired by the Mattel doll.

Stream 'Barbie' on Max

At the 2024 Oscars, Gosling gave a bedazzled performance of “I’m Just Ken,” complete with a crystal-embellished pink suit and black sunglasses (both by Gucci) and a custom Stetson 10X Shasta cowboy hat. The Some Like It Hot-inspired showcase included appearances by Barbie stars Simu Liu, Kingsley Ben-Adir, Ncuti Gatwa and more of the Kens, who all wore black Stetson Corral hats. (The tune was also nominated for best original song.)

The film was also nominated for best picture, best supporting actor (Gosling), best supporting actress (America Ferrera), best writing for adapted screenplay (Greta Gerwig, Noah Baumbach), best costume design (Jacqueline Durran), best original song (“I’m Just Ken” by Mark Ronson, Andrew Wyatt) and best production design.

Barbie is also available on Max in American Sign Language featuring ASL performer Leila Hanaumi. Max hosted a special community screening to celebrate the release on Dec. 14, 2023, with Robbie in collaboration with Tony-winning nonprofit, Deaf West Theatre, and advocacy organization, RespectAbility.

Below, keep reading for more ways to watch Barbie online, including for free.

Where to Watch Barbie Online

Barbie is streaming exclusively on Max ($9.99-$19.99 monthly) and is also available to buy or rent digitally at Prime Video, Apple TV and other streaming video-on-demand platforms. It’s currently on sale at Prime Video for up to 61 percent off when you purchase the film ($7.74, reg. $19.99) or 38 percent off when you rent ($3.74, reg. $5.99).

Watch 'Barbie' on Max

Want to watch Barbie for free? Though Max doesn’t offer a free trial, Prime Video has a seven-day free trial for the Max channel, which costs $9.99-$15.99 per month in addition to the Prime or Prime Video membership fee.) DirecTV Stream also has free two-month trial for the Max add-on; after that, the subscription auto-renews at $15.99 per month in addition to DirecTV’s monthly fee ($69.99 and up). Learn more here.

Watch Max on Prime Video for free

Max’s ad-supported tier ($9.99 monthly, $99.99 per year) and ad-free plan ($15.99 per month, $159.99 per year) include streaming on up to two devices and full HD video quality, and the latter also offers 30 downloads. The Ultimate Ad-Free package ($19.99 per month or $199.99 annually) includes streaming on up to four devices, 4K Ultra HD video streaming and Dolby Atmos audio when available and 100 downloads.

Cord-cutters who already have a preferred streaming service can add Max’s channel to existing subscriptions of DirecTV Stream (which has a free two-month trial to Max for a limited time), Hulu or Prime Video. Max add-ons are $9.99-$15.99 per month in addition to each platform’s base plans. Hulu starts at $7.99 per month, while Prime Video is $8.99 per month or free for Prime members.

Try Max for Free at DirecTV

For those who want to own the awards-nominated film on disc, Barbie is on sale for up to 57 percent off on DVD, Blu-ray and digital 4K UHD at Amazon.

Buy 'Barbie' Blu-ray at Amazon $17.84

Barbie: Cast, Synopsis, Awards

The film follows Barbie (Robbie) and Ken (Gosling) as they step out of Barbie Land and into the real world. It also stars Kate McKinnon, Issa Rae, Simu Liu, Kingsley Ben-Adir, Ncuti Gatwa, Alexandra Shipp, Emma Mackey, Hari Nef, Dua Lipa, Ritu Arya, Michael Cera and Emerald Fennell as Mattel dolls in the flesh and America Ferrera, Ariana Greenblatt and Will Ferrell as humans, with Helen Mirren serving as narrator.

Barbie was nominated for eight Oscars and took home the award for best original song for “What Was I Made For?” by Billie Eilish and Finneas O’Connell.

Barbie won Golden Globes Awards for cinematic and box office achievement and best motion picture original song for “What Was I Made For?” It was nominated for nine Golden Globes awards in the best comedy or musical category, including for best feature, best actress (Robbie), best supporting actor (Gosling), best motion picture director (Gerwig), best motion picture screenplay (Gerwig, Noah Baumbach) and best motion picture original song (“Dance the Night” by Mark Ronson, Andrew Wyatt, Dua Lipa, Caroline Ailin; “I’m Just Ken” by Mark Ronson, Andrew Wyatt).

Long before Barbie premiered in July 2023, it spawned countless fashion and beauty collaborations, and Airbnb brought back its Malibu DreamHouse (with a Kenergy makeover) to celebrate the movie.

The fashion world immediately embraced Barbiecore a year before the movie even landed in theaters, with designers including Valentino creating bold pink looks for its Fall/Winter 2022 Pink PP collection. During the Barbie press tour in Los Angeles, Sydney, Seoul, Mexico City and London, Gerwig and her stars sported their best beyond-Barbie Land looks on the pink carpet. On set, Robbie enacted a weekly “pink day” where she would collect fines (which were donated to charity) from those who failed to wear something in the film’s signature color.

Warner Bros. Discovery ceo David Zaslav previously said in an Aug. 3, 2023 earnings call that the film will be put through the standard theatrical release window. “Take it through these windows of economics that have worked forever, and we think work extremely well, and then put it on Max,” he said. “When [Barbie] goes on Max, we think it will have a very good impact, and that will be in the fall.”

The Best Barbie Gifts for Every Age

Shopping for a Barbie superfan? Ahead, we’ve rounded up the best Barbie gifts for every type of fan, from limited-edition dolls and vinyl to buzzy beauty and fashion collaborations.