Can Cable News Avoid a Ratings Collapse After Trump Leaves?

If there’s one thing Donald Trump got right about his presidency, it’s that his past four years in the White House have been a boon for cable ratings. But as the former reality TV star prepares to exit in January following the election of Joe Biden, cable news networks will soon experience what life is like post-Trump — for better and worse. “The ratings are going to collapse. You don’t have to be a genius or an experienced executive to figure that out,” Richard Wolffe, a former MSNBC executive, told TheWrap. Over the past four years, all three major cable news networks — Fox News, MSNBC and CNN — have experienced a massive surge in ratings, thanks in large part to the Trump presidency and its nonstop drama. Also Read: 119 Cable Channels Ranked by 2020 Viewership: A Good Year for Cable News (and TLC) This year in primetime, Fox News averaged 47% more viewers compared to last year, with 3.65 million viewers, placing it once again in the top viewership spot among all cable networks. MSNBC’s viewership grew by roughly 23%, boosting it to second place with an average of 2.15 million viewers. Coming in third was CNN, which...

Read original story Can Cable News Avoid a Ratings Collapse After Trump Leaves? At TheWrap