Ex-Disney Exec Ben Sherwood Finds His Mojo With New App to Reinvent Youth Sports Coaching

After stepping down as the co-chair of Disney Media Networks last year, Ben Sherwood wasn’t hurting for opportunities in Hollywood. But the longtime executive decided to tackle a project near and dear to his heart: coaching youth sports — with a tech and entertainment twist. That’s how Mojo, his new startup, was born in October 2019. Set to launch early next year, the Mojo app aims to become the mobile “one-stop coach-in-a-box” for millions of kids and families involved in youth sports. Mojo plans to host a number of high-quality lessons across several sports and age ranges, so that if you’re looking to teach your 8-year-old some basketball skills, and also help your 14-year-old make her high school hoops team, both can receive age-appropriate lessons. “What we’re trying to do is take the stress and chaos out of coaching and give parents and kids access to content and tools to make the whole sports experience more fun, more engaging and easier,” Sherwood told TheWrap, adding that the pricing on the subscription-based app has yet to be determined. Also Read: Disney's $16 Billion-Plus Bet: An Avalanche of New Content for Streaming - and Movie Theaters Too The market is certainly there,...

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