EXCLUSIVE: Cameron Brink Is Urban Decay’s New Brand Ambassador: ‘It’s About Investing in Authenticity’
Cameron Brink of the Los Angeles Sparks is now a brand ambassador for Urban Decay. The beauty brand, which also serves as a sponsor for the WNBA team, broke the news on Wednesday.
“Partnering with Urban Decay is incredibly important to me because it represents more than just beauty — it’s about investing in authenticity,” Brink said in a statement. “Their commitment to individuality and originality aligns perfectly with my values, inspiring consumers to embrace their uniqueness.”
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Brink will represent the brand visually and on social media as part of their multiyear partnership, with a focus on promoting Urban Decay’s 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, as well as a new product that’s currently in development.
“We are absolutely thrilled to welcome Cameron Brink as our brand ambassador,” added Stéphanie Binette, general manager of Urban Decay. “Together, we aim to ignite confidence and celebrate the beauty of individuality.”
Speaking to WWD, Brink recalled discovering Urban Decay through her mother, who was one of her earliest beauty inspirations. “I used to watch my mom get ready and Urban Decay products were always in her makeup kit,” the athlete said via email. “I was also using their eye shadow palettes from a young age.”
Today, Brink still counts on Urban Decay products both on and off the court, praising the brand’s versatile product range, which allows her to create fresh game day looks, as well as bold nighttime glam.
“For games, I focus on something more natural with no foundation or extra product that will sweat off my face,” Brink explained, adding that the All Nighter Setting Spray helps her lock in her look. “For going out, I love taking my game day makeup routine and simply making it fuller coverage by adding the 24/7 black eye pencil to my water line and smudging it on my lash line.”
WNBA athletes like Brink are increasing their ties with fashion and beauty industries. At the 2024 Draft in April, her contemporary Catilin Clark of the Indiana Fever debuted a new Glossier product, while Chicago Sky player Angel Reese has been dressed by brands such as Alexander Wang and Prada, displaying her designer tunnel outfits ahead of games.
Brink recently attended her first fashion show, sitting front row at Balenciaga’s spring 2025 presentation during Paris Fashion Week in September. She’s also tried her hand at modeling, posing for Kim Kardashian’s Skims in a WNBA-themed campaign.
“I’ve always had such an appreciation for modeling and fashion and it’s a huge dream of mine to be more involved in that world,” Brink said.
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