Fans Call Jelly Roll's Team Up With Dunkin 'Iconic': 'This Had to Happen'

Jelly Roll

Jelly Roll has a new "iconic" partnership, and fans are already loving the match-up.

It was recently revealed that the country crooner paired up with coffee and doughnut chain Dunkin' in celebration of National Donut Day on Friday, June 7.

The collaboration not only includes free doughnuts in honor of the holiday, but also a fried dough-inspired merchandise collection, set to drop online. Fans can grab hoodies and t-shirts as part of the limited-edition apparel line.

Additionally, the brand is releasing a "one-of-a-kind Dunkin’ x Scrub Daddy sponge to make everyday household chores a little more cheerful."

In a new promotional video, the "Wild Ones" singer—who received his musical moniker for his childhood love of jelly doughnuts—shared his favorite ways to "dunk" his sweet treats into coffee, something fans couldn't get enough of.

"Can concur that life is better with a little jelly in it…. Stop by Dunkin’ on Friday June 7th to get a free donut with any beverage," the caption of the upload read.

In the comment section, supporters seemed to approve of the partnership, pouring in with love for the fun clip.

"Whoever is running Dunkin’s PR is killin it," one wrote, while another agreed, "Dunkin’ really did the damn thing!"

"Love this man just makes me smile," a third chimed in, as an additional fan admitted, "I’m obsessed ??."

Someone else took the opportunity to give the brand's marketing team yet another idea: "but like can we get a 'Jelly Roll' donut? ?? i know we have jelly filled but jelly rollllll lol or half dozen of his and bunnie’s faves? ????."

"The collab we didn’t know we NEEEDEDDDD. love to see it ????," another comment read, as one person said of the team-up, "this had to happen."

Another fan dubbed it "iconic!"

The National Donut Day merchandise will be available starting Thursday, June 6, on ShopDunkin.com.

Next: Jelly Roll and Wife Bunnie XO Reveal Plans to Expand Their Family