Kim Kardashian Debuts Bold and Fiery Makeover That's Perfect for Fall

From platinum to pink to neon green, Kim Kardashian is known for trying out a rainbow of hair colors. Now the 43-year-old star is bringing back a shade she's rocked in the past—and it's bolder than ever.

In a clip shared to her Instagram Stories on Wednesday, Aug. 28, Kardashian's long, straight hair was a rich, vibrant red—a marked contrast from the icy blonde locks she was spotted with earlier this month.

Chances are good that Kardashian's crimson 'do is actually a wig, as her hair was brunette in the next slide in her Stories, but that doesn't make the transformation any less dramatic.

This isn't the first time Kardashian has gone red. As Elle reported, in 2019, the mother-of-four shared a selfie to Snapchat with cherry-red hair (she also wore a firetruck red shirt and sucked on a red lollipop). And in the May 2024 issue of Vogue China, the entrepreneur modeled dark hair with bright red highlights.

Related: Kim Kardashian Debuts Bold Hair Transformation While Out in Beverly Hills

Kim isn't the only Kardashian embracing red hair this year, either. Also in May, Khloé Kardashian went for a more subtle version of the hue when she switched from her usual straightforward golden to a strawberry blonde.

“Strawberry Shortcake Vibes ????,” she captioned an Instagram carousel. “Thank you my sweet @traceycunningham1 for giving me the prettiest strawberry red ?? @priscillavalles Glam: @ash_kholm @hairinel.”

Fans were definitely on board with the new look at the time.

"OBSESSED WITH THIS HAIR!!!!!" wrote one commenter.

"FAV HAIR COLOR ON YOUUU ????," agreed a second Instagram user.

Next: Kim Kardashian Channels Bianca Censori's Style in Sheer Leotard With Tights