Pandora and Netflix’s ‘Stranger Things’ Jewelry Collection Revives the ’80s With Friendship Bracelets and Glow-in-the-dark Charms
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Pandora is teaming up with Netflix for a new line of jewelry pieces inspired by the streamer’s hit sci-fi series “Stranger Things.” The collection launches in Pandora stores and on the jewelry company’s official website beginning Thursday as part of its 2024 Christmas/winter collection.
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The capsule collection features ’80s iconography and comes with rings, bracelets, charms and earrings inspired by “Stranger Things.” The 12-piece collection also comes with pieces with novel design elements, including glow-in-the-dark charms.
“For us, it was important to go beyond literal interpretations of the show and its characters and instead tap into this nostalgic idea of the world before the internet, calling to mind a 1980s sensibility of budget horror films, arcades, neon colors and heavy metal,” Pandora creative directors A. Filippo Ficarelli and Francesco Terzo said.
“Thematically, we wanted to tap into the values shared by both ‘Stranger Things’ and Pandora, of community and friendship.”
Among pieces in the collection, Pandora offers friendship rings, charms and a few stand-out motifs inspired by the Demogorgon monster. There are also 011 pieces, inspired by Millie Bobby Brown’s character Eleven and her powers.
Pieces from the collection will range in prices beginning at $75 to $175. Pandora’s collaboration with the Netflix series is the jewelry company’s latest among high-profile partnerships.
Pandora kicked off 2024 with an inspired charm to commemorate 100 Years of Wonder With Disney. The jewelry company released a limited-edition jewelry design featuring Oswald the Lucky Rabbit and pixel of Disney animations.
Along with its Disney collaboration at the beginning of 2024, Pandora also unveiled new celebrity global ambassadors: Selma Blair and Chloe and Halle Bailey. The trio starred in the “Be Love” campaign.
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