Paramount Global Signs Multi-Year Volume Deal With Qatar-Based Powerhouse BeIN Media Group
Paramount Global has signed a multi-year volume deal with Qatar-based powerhouse beIN Media Group, which will boost the content offering of beIN’s TOD premium streaming platform that is available across the Middle East, North Africa and Turkey.
BeIN is a co-owner of U.S. indie studio Miramax. Its TOD streaming platform currently commands a 4% share of the MENA streaming market, thanks to its mix of premium sports and scripted content.
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Under the deal – which expands their existing close rapport – beIN will be getting exclusive pay TV and streaming rights to a slew of content from Paramount + With Showtime, CBS Studios, Republic Pictures and Paramount Pictures. The TOD streamer’s exclusive offer in the region now includes hit shows including “Yellowstone,” “1883,” “1923,” “Billions,” “Colin From Accounts,” “Mayor of Kingstown,” “Ray Donovan” and feature films such as the “Transformers” and “Mission: Impossible” franchises.
Financial terms of the new deal spanning an unspecified number of years between Paramount Global and beIN Media Group – which was announced during the Mipcom TV market in Cannes – were not disclosed.
Paramount Global has another licensing deal in place for Nickelodeon content with Saudi-owned MBC Group, whose Shahid streamer leads the MENA streaming market with a 22% share, according to global analyst Omdia.
“We’re thrilled to announce this volume deal and yet another Paramount+ branded destination with beIN Media Group in the Middle East and North Africa,” said Dan Cohen, chief content licensing officer, Paramount and president of Republic Pictures in a statement. He called the deal – which comes ahead of Paramount’s expected merger with Skydance – “a testament to the power of the Paramount brand and its reputation for delivering high-demand, quality entertainment.”
Commented Esra ?zaral Altop, beIN Media Group’s chief entertainment content officer: “This agreement underscores beIN’s commitment to delivering the best in entertainment to our audiences in the MENA region. By expanding our relationship with Paramount and securing these exclusive media rights, we are excited to provide our subscribers with an incredible lineup of movies and series that millions of viewers across the region simply cannot find elsewhere.”
Though beIN recently started producing high-end Arab originals, the bulk of its scripted programming is either from Hollywood or Turkey.
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