Persol Takes the Cannes Fest With Chic Shades
Like the future, the Croisette is so bright, you gotta wear shades. Fortunately, Persol has found a perch in Cannes in time for the festival and summer season with a new collection and pop-up in a prime location. The Italian eyewear brand is setting up shop on the La Terrasse by Albane atop the JW Marriott, site of many a premiere afterparty and A-list affair over the years.
Persol is sponsoring the space, which will be used for press junkets by day and parties by night. Michelin star chef Mauro Colagreco — owner of Mirazur restaurant in Menton, France — has been recruited to oversee the edible offerings at La Terrasse. Also on the menu: Persol will present a showroom of the spring/summer ’24 collection that includes three options, each designed with soft rectangular frames and adorned with extra-large 80 mm arrows that run along the front and temple, made to amplify the Persol heritage. There are also various lens options and shades available that can be seen at persol.com.
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One more Persol fest factoid: The brand will be represented at the premiere of Gilles Lellouche’s Cannes Film Festival 2024 competition title Beating Hearts, starring Fran?ois Civil and Adèle Exarchopoulos, who will be a brand sponsor. The story spans 20 years and starts with two teenagers who fall madly in love, a girl from an upper-middle-class family and a boy from a working-class family.
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