Scotch & Soda Drops First Collection Co-designed With Joe Jonas
On Tuesday, Bluestar Alliance-owned Scotch & Soda will release its first collection with singer, songwriter and actor Joe Jonas.
Co-designed with the Jonas brother in New York and Amsterdam, the collection fuses Scotch & Soda’s distinct vintage style with Jonas’ playful approach with bold colors, prints and textures.
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“Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that,” said Eran Kaim, chief product officer for Scotch & Soda. “Joe’s unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee’s, which has proven to be just the perfect combination and we’re very honored to bring his vision to life.”
Jonas utilized “Cup of Joe,” his personal diary of photography as a starting point to his creative process, pulling inspiration from his vintage-inspired aesthetic to customized artwork recreated to represent his affinity for coffee and characteristic artistic expression, the brand stated.
Elements of the American West are threaded through the men’s and unisex collection. Key pieces include a twill workwear-inspired jacket, suede zip-up bomber jacket, a printed soccer jersey and two shirt and short coordinates—one with embroidery and another with crochet constructions.
The denim assortment spans vintage black relaxed fit jeans, paneled workwear jeans with rip and repair details and two button-down shirts.
An assortment of graphic tees and hoodies, bandanas, caps and tote bags round out the collection, which retails for $48-$788.
A second drop will launch later this fall.
“As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I’m really looking forward to launching the collection,” Jonas said.
Scotch & Soda named the “Cake by the Ocean” singer its brand ambassador last November, announcing that he would serve as face of the brand through the Spring 2025 season.
“I’m excited to partner with Scotch & Soda — a brand that stands for individual artistic expression through style. I look forward to working with such an internationally renowned brand in the seasons to come,” Jonas said at the time the announcement.