Seth Rogen is so excited about watching this trailer for Apple’s Hollywood satire ‘The Studio’
Apple is taking a bite out of Hollywood this spring thanks to the comedy series The Studio.
On Friday, Apple TV+ released the first official trailer for the meta-comedy from co-creator, -writer, -director, -executive producer, and star Seth Rogen. “I am so excited about watching this trailer,” Rogen's character, Matt Remick, says in the opening moments of the teaser.
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The Studio features Rogen as "the newly appointed head of embattled Continental Studios. As movies struggle to stay alive and relevant, Matt and his core team of infighting executives battle their own insecurities as they wrangle narcissistic artists and craven corporate overlords in the ever-elusive pursuit of making great films. With their power suits masking their never-ending sense of panic, every party, set visit, casting decision, marketing meeting, and award show presents them with an opportunity for glittering success or career-ending catastrophe. As someone who eats, sleeps, and breathes movies, it's the job Matt's been pursuing his whole life, and it may very well destroy him."
In addition to Rogen, the cast includes Ike Barinholtz, Kathryn Hahn, Chase Sui Wonders, and Catherine O’Hara. Martin Scorsese, Olivia Wilde, Sarah Polley, Ron Howard, and Anthony Mackie are significant Hollywood names who play versions of themselves.
"I got into all this because I love movies. But now I have this fear that my job is to ruin them," Rogen’s Remick says at the start of the trailer. It’s a killer line, the show's central conflict for Remick, and something Rogen has said was based on truth. "That was said to us in a meeting 20 years ago,” Rogen told Esquire recently, "by the schmuck who was dealing with us on some bad script that never went anywhere, and we just never forgot it."
The Studio was created by Rogen and Goldberg, plus Emmy winners Peter Huyck and Alex Gregory (Veep), and Frida Perez. The series debuts on the streamer on March 26, but it begins its presumed ascent through the Emmys season on Friday night at the South by Southwest Film & TV Festival in Austin, Texas. The series is the opening night television premiere. It carries on a tradition of Rogen bringing some of his best work to the March event (see previous Rogen projects Knocked Up, Neighbors, Sausage Party, Long Shots, and Good Boys).
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