Sexyy Red and Ed Hardy Debut Collection Featuring Rapper’s Song Titles
Y2K fashion brand Ed Hardy has gotten the Sexyy treatment.
Last Friday (October 4), Hardy and Sexyy Red launched their limited edition capsule collection, which also came towards the end of the rapper's Sexy Red for President Tour. Included in the 7-item collection are mesh dresses featuring "Rich Baby Daddy" and "U My Ed Hardy," a "Sexyy for President" tote bag and sarong, and bikinis in "Rich Baby Daddy," "Bow Bow Bow" and "Sexyy for President."
Also on the Ed Hardy train is Sexyy's longtime collaborator , rapper Chief Keef , who debuted a UNKNOWN London exclusive capsule with the brand in January.
Along with releasing her debut album In Sexyy We Trust and hitting the road with Kodak Black , Hunxho , BossMan Dlow , Erica Banks and more, Sexyy also launched a NSFW lipgloss pack . The 26-year-old originally sold it before her career took off, but rebranded it as part of her Northside Princess brand.
“My brain helps me think outside the box to do some crazy ass shit, for real. I got a lip gloss brand and the names for my lip gloss is something that nobody would’ve ever thought of,” she told Complex’s Eric Skelton last year . “They was clowning me for these names, but when I was selling it, it sold out and it went crazy.”
She continued, “I got one called Nut and it’s the color of some nut. I got one called Gonorrhea. It’s green like gonorrhea. I got one called Yellow Discharge, like how girls be having yellow discharge. Pussyhole Pink, Booty-Hole Brown, Coochie Juice. And Coochie Juice is clear with silver glitter. It’s cute.”
The Ed Hardy x Sexyy Red collection is on sale now.
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