'Sk8er Boi' Singer Names Official Wine Sponsor of North American Greatest Hits Tour
This week your favorite pop punk Canadian songwriter Avril Lavigne kicked off the latest leg of her tour, and Banshee Wines are coming along for the ride! The Sonoma-based wine brand has teamed up with the 8x GRAMMY-nominated superstar to become the official wine sponsor of Lavigne's headline North American Greatest Hits tour’s second leg. Punk-rock music is experiencing a widespread resurgence driven by the desire for nostalgia, and Avril's fans are now wine enthusiasts seeking varietals that reflect their identities and tastes–perfectly showcased in Banshee's custom-created 'Complicated Red Blend' inspired by Avril’s 2002 hit that will be served at the shows.
Courtesy of Banshee Wines
Banshee has cultivated a strong following among younger, legal-drinking-age consumers by offering affordable luxury wines and engaging with the music scene through record store crawls and a tasting room inspired by classic vinyl. Jason Daniel, FFWS CMO, commented, "This partnership celebrates the self-expression of rock culture and embodies the brand's mantra, 'Rock Like A Banshee,' through exclusive content and a special fan giveaway.”
Courtesy of Banshee Wines
Fans are invited to “Rock Like A Banshee” by entering the sweepstakes for a chance to win two VIP tickets to Avril’s Minneapolis show and a gift card to use towards travel, lodging, and meals. See Official Rules for details. Must be 21+ to enter. To participate, visit bansheevipsweeps.com.
“I am excited to have Banshee Wines as the official wine sponsor for my Greatest Hits tour," said Avril. “My music has always been about embracing individuality and marching to the beat of your own drum, and Banshee Wines embodies that same spirit. Offering my fans a product that feels authentic and true to their tastes is very important to me and Banshee is exactly that. Excited to have them on the road with me!"
Click here to buy tickets for Avril Lavigne's North American Greatest Hits Tour
Learn more about Banshee Wines by visiting bansheewines.com.
