Swifties Have Mixed Feelings About Fan Project at London Eras Tour

Not all Swifties were onboard with a proposed fan project that some indicated they would unveil during Taylor Swift’s Eras Tour performances this month at Wembley Stadium in London, England.

Swift, 34, recently traveled to London for a five-date run starting Thursday, Aug. 15, following three shows at the iconic venue in June. Before her London return, she was due to perform three nights at the Ernst Happel Stadium in Vienna, Austria, but canceled all three shows after authorities alerted the public to a suspected terror plot potentially targeting an Eras Tour performance.

The “Cruel Summer” singer’s fans were understanding about the last-minute cancellations, as many recalled the pop star once saying that her “biggest fear” was the potential for violence at one of her concerts. Some who planned to attend the London shows were moved to create signs that read, “It’s not your fault” and “We are proud of you,” with “fault” and “you” both spelled out in red. Those who designed the signs instructed fans to hold them up during Swift’s performance of her song “I Can Do It With a Broken Heart.”

Related: Fans Get ‘The Surprise We’ve Been Waiting For’ as Taylor Swift Brings Special Guest Onstage at London Eras Tour

The sign’s message was intended to “support taylor from the shows in vienna that were cancelled and she must be feeling really bad,” according to an image of the signs shared this week on X, formerly Twitter.

Many Swifties appeared outraged by the idea that some fans would flash the signs during the “Fortnight” singer’s London concerts. After a photo of some Swifties holding up pieces of paper that looked similar to the Vienna fan project design popped up on social media during her Thursday show at Wembley, one fan wrote they have “never been so disappointed in swifties in my life, why remind her.”

Another fan who commented on the image agreed, writing, “me personally i would have ripped the paper up.”

One Swiftie who noted the “It’s not your fault” portion of the message was “so weird” tweeted, “if they just said we are proud of you it would’ve been better but still they don’t need to remind her whilst she’s performing.”

Later Thursday, another Swiftie provided further context for a photo showing a group of concertgoers who held up signs during the show. The tweet explained they were actually “holding up signs saying ‘we will love you for so long london,’” not in reference to the Vienna shows but to “So Long, London” from Swift’s latest studio album, The Tortured Poets Department.

The news was a relief to some, who tweeted echoing messages reading “thank goodness” in response to the new photo.

Even so, some suggested there had been Vienna fan project signs among Thursday's crowd, though not as many as they had feared there would be.

“Phew I know someone said they saw a few of the other ones,” one Swiftie tweeted, adding, “I’m so glad it didn’t happen on the level it was going to.”

Next: Fans Are Glad to See Taylor Swift Re-Emerge in Very British Outfit Following Concert Cancellations