Why Taylor Swift Fans Are Calling Out Wembley Stadium Ahead of the Eras Tour's Return to London
Swifties are eagerly anticipating Taylor Swift's return to London's Wembley Stadium on Thursday, Aug. 15, for a final series of concerts to close out the European leg of the Eras Tour, but many have grievances to air with the venue after a notable number of tickets appear to have gone unsold.
Fans took to X the day before her return after noticing that new tickets were added to Ticketmaster for the Thursday show—with even more later added around the stadium, including on the floor—though very few people had the option to buy them, as fans deduced that many were let off the waitlist, which granted their accounts access to view the invite-only sale, but had not been sent the codes they needed to complete a purchase.
???? GO GO GO TO GO pic.twitter.com/9AbL1Zy9fB
— Kush | Rep TV when? ?? (@kush07_) August 14, 2024
Fans were obviously frustrated to see so many available seats with very few people able to secure them.
One called it "embarrassing" considering that the venue had the "highest number of shows all tour" and there was a clear demand for the seats—especially given the canceled concerts in Vienna.
"all of those amazing lowerbowl seats not being sold bc of a code lock like what??," mourned another in response.
"I would have gone if I got a code.." another agreed. "it’s a shame that so many tickets aren’t sold when a lot of people want to go."
the code system for eras tickets is so insanely frustrating. what do you MEAN there are tons of L1 tickets that no one can buy?????? like????
— kayla ?? London n6 & n8 !!! (@kaylabee1316) August 14, 2024
there are literally hundreds of available tickets and no codes
— marios ? london n5 and n6 (@theciwywstan) August 14, 2024
Some fans who happened to receive the notification and had no use for their codes teamed up with others online to get the tickets into the hands of desperate fans, rather than leaving the seats to sit empty during the shows—or worse, fall into the hands of scalpers.
I’m off the waitlist for today but not getting to London until Monday so if any Swifties need tickets for today let me know! ???? #eraslondon #TaylorSwiftErasTourTickets pic.twitter.com/0eaLyqGwmy
— Barbara | Taylor/Noah/Niall Bday Week ?? (@redpaperhouses) August 15, 2024
But by Thursday morning, the Ticketmaster sale had been shut down again, despite plenty of tickets having still been listed and Wembley clearly not marking the show as sold out like it had the others.
Online sale is now closed. Tickets were still available as of 8:13 am. The show is not sold out. https://t.co/aF7mjxV117 pic.twitter.com/mGykTlYwuy
— Kush | Rep TV when? ?? (@kush07_) August 15, 2024
"what a mess," one person declared, while another called it "actually ridiculous."
As Wembley took to the social media platform on the morning of the 15th to celebrate that "the day has arrived," fans begged them to address the situation, with many asking them to "do something about the tickets" and another requesting they "drop the code policy" and open the sale up for everyone to have a chance at attending.
do something about the tickets please!
— Niko seeing Tay again (@fentoslav) August 15, 2024
It's unclear if Wembley actually has any control here or if this is just another blunder on Ticketmaster's part, but either way, fans are feeling the pain.