How MC Hammer Went From Bankruptcy And Losing It All To Becoming One Of Silicon Valley’s Most Respected Tech Investors
If someone uses the phrase “can’t touch this” to emphasize how they stand on business, they owe a piece of their clap-back vocabulary to legendary rapper MC Hammer.
Stanley Kirk Burrell, better known as MC Hammer, was more than just a rapper — he was a cultural phenomenon. An Oakland, CA, native who burst onto the scene in the ’80s and ’90s with his high-energy performances and flashy style, MC Hammer’s hits like “2 Legit 2 Quit,” “U Can’t Touch This,” and “Addams Groove” became anthems of a generation while his unique fashion sense, such as the balloon Hammer pants, set trends.
The Rise Of MC Hammer
In 1991, MC Hammer won three Grammys for the previous year’s work — Best Rap Solo Performance, Best R&B Song, and Best Music Video – Long Form. During this era, the rapper appeared in movies and television shows, was sought out to perform on late-night talk shows, and inspired fashion trends.
AFROTECH? report, MC Hammer made nearly $70 million at the height of his career. During this time, he lived a lavish life, acquiring nearly 20 luxury cars, 21 racehorses, a private jet, and a helicopter. Although it cost him $12 million to purchase his Fremont, CA, home, he invested more than $30 million in improvements on the mansion, which featured gold toilets and gold-plated front gates inscribed with “Hammer Time” to welcome guests.
The 40,000-square-foot property also included a bowling alley, a 17-car garage, tennis courts, two swimming pools, and a recording studio. Additionally, MC Hammer employed a staff of 200 people, costing him between $500,000 and $1 million per month.
The Turning Point In His Career
By 1996, his excessive spending would land him in bankruptcy. MC Hammer had more than $10 million in debt and only $1 million in assets, according to SF Gate. Despite this drastic change in fortune, he has no regrets about how everything happened.
“Some people ask me sometimes, would I go back and change things?” MC Hammer said, per an Oprah.com profile. “They are flabbergasted by my answer. My real, true answer is I wouldn’t change one thing. I really believe in the butterfly effect. Meaning that if I change one thing, everything else changes. I lose the kids I have now. I lose the relationships I have now. I lose the peace I have now. So I’m very happy with my decision.”
While many choose to remember him only for his hit songs and economic downfall, that is only a part of the 62-year-old’s story. Today, the father of five is an accomplished entrepreneur, faith leader, and tech investor.
MC Hammer Is ‘Too Legit To Quit’
According to the Oprah.com profile, MC Hammer’s interest in technology began when he was making music videos in the 1990s. He saw the potential for music videos to be shared on the internet. However, this presented challenges as the technological infrastructure was not yet ready for this. MC Hammer remained committed to his vision and continued to explore ways to share his music videos, eventually witnessing the rise of platforms like YouTube.