Adidas Unveils the TOUR360 24 Golf Shoe Collection

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Heading into its 19th year of providing golfers with pinnacle performance in golf footwear, adidas completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24.

Wrapped in confidence, the newest chapter elevates every touchpoint for the foot to help with traction, stability, and comfort to give golfers everything they need to perform their best on the course.

The new footwear will come in both laced and BOA? models for men and women. It will be available on the adidas website, the adidas app, and at select retailers beginning Thursday, February 29.

“TOUR360 24 combines everything golfers will need in a golf shoe when they step on the course,” said major champion and adidas athlete Hinako Shibuno. “I continue to be impressed with how much stability and traction this model provides, all while in such a clean and iconic silhouette.”

The same way golf is a sport of constantly striving for perfection, adidas approaches each iteration of the TOUR360 with that same mindset. After pushing the TOUR360 to new heights in 2022, the brand utilized feedback from athletes and consumers worldwide to target specific areas to help with fit, durability, and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.

“For TOUR360 24, our objective was to take key learnings from nearly 20 years of TOUR360 development to enhance the performance of the shoe from the inside out,” said Masun Denison, global footwear director, adidas Golf.

“We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.”

As part of the TOUR360 24 range, adidas is introducing a new BOA? model for men and women to provide another option for improved fit and performance. Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit system that works in conjunction with the lining of the leather upper to enhance overall fit and function.

“The first time I tried the prototypes for the TOUR360 24, I was amazed with how they felt,” said two-time major champion and adidas athlete Collin Morikawa. “Having footwear that I can trust and feel confident in is such an important piece of my game, and this new TOUR360 checks all the boxes.”

Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic. Wrapping around the midfoot, golfers will feel even more locked in as the BOA Li2 dial provides a customized fit.

“In my first win as a professional in 2014, I was wearing the TOUR360s,” said four-time PGA TOUR winner and adidas athlete Nick Taylor. “Now, nearly 10 years later, I wore the new TOUR360 24 during my most recent win in Phoenix. While the technology has certainly improved over the past 10 years, that iconic feel of the TOUR360 is still the same. It’s that feeling I know all golfers will appreciate when they play in this new footwear.”

The new TOUR360 24 will be available in a variety of colorways in laced and BOA versions for both men and women, along with a simplified lace model for junior golfers inspired by the footwear. Follow Men's Journal Sneakers for all your footwear news.

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