Time Is Running Out to Shop the Best Amazon Prime Day Beauty Deals
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Red alert: Amazon Prime officially ends tonight, which means there’s no time to waste if you want to secure an epic beauty haul while prices are at an all-time-low.
More from WWD
EXCLUSIVE: From TikTok Hit to Target's Beauty Shelf, Prequel Expands Into Retail
Chanel Just Released a Limited-Edition Brat Summer Makeup Kit
Amazon Prime Day is your chance to snag limited-time price slashes you won’t want to miss out on. You can save big bucks on the best Amazon beauty products across every category — including prestige and drugstore brands — that you won’t find at any other retailer. You can start stocking your cart with anything and everything that’s missing from your beauty routine, including influencer-loved TikTok beauty products, face sunscreens for summer, liquid blushes, press-on nails, hydrating face serums, hair dryers, drugstore mascaras, and so much more.
Our editors have been prepping our Prime Day coverage for weeks in order to curate this extensive shopping guide to the best Amazon Prime Day beauty deals up for grabs this year. Plus, you’ll be able to enjoy your new beauty goodies in a matter of days, thanks to Prime’s free and speedy two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial to take full advantage of all that Prime Day has to offer.
SIGN UP FOR A FREE 30-DAY AMAZON PRIME TRIAL
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth
Top Amazon Prime Day Beauty Deals
CosRx Snail Mucin 96% Power Repairing Essence
#1 Amazon Bestseller in Beauty & Personal Care
100K+ bought in past month
$9.58 $25 62% off
This all-time Amazon beauty bestseller has received celebrity shoutouts from the likes of Emily Ratajkowski and Alexa Chung. It hydrates the skin like a tall glass of water and soothes redness — perfect post-sun skin care for summer. It’s currently on sale for its lowest price ever.
Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.” — Senior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article: $9.58
Sol de Janeiro Brazilian Bum Bum Cream
$40 $48 17% off
Sol de Janeiro Brazilian Bum Bum Body Cream is a rich body cream with smoothing ingredients such as antioxidant-rich a?aí oil, moisturizing cupuca?u butter, and caffeinated guarana for a temporary tightening effect. This body lotion has over 37,000 five-star ratings on Amazon from happy customers that can’t get enough.
Editor testing and review notes: “The Bum Bum Body Cream is my summertime crush. Even though it has a rich texture, the body lotion dissolves onto my skin, leaving my limbs looking pleasantly dewy and feeling soft to the touch. I love the strong scent — when I have the cream on, I can skip perfume.” — Sullivan
Price upon publish date of this article: $40
Kitsch Satin Heatless Curling Set
#1 Amazon Bestseller in Hair Rollers
20K+ bought in past month
$15.98 $18 11% off
This viral hair hack has become a holy grail for one WWD Shop editor. It’s also the gold standard of heatless curlers, due to its user-friendly application and satin lining that’s gentle on fine or damaged hair. If you’re skipping hot tools this summer, this sleep-in blowout shaper will be a game-changer in your glam routine.
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinely healthy shine.” — Commerce Writer & Producer Olivia Cigliano
Price upon publish date of this article: $15.98
Dyson Airstrait
$399 $499 20% off
This two-in-one hair tool dries your hair while it straightens it — and not in the damaging way like wet-to-dry stylers of the aughts. Instead, its powerful airflow smooths out unwanted texture for a shiny, sleek result.
Editor testing and review notes: “This tool is pure magic for those who deal with inconsistency in your hair texture — instead of toggling between a dryer and a straightener, it combines both. Best of all, throughout the year in which I’ve used the tool, I haven’t experienced any breakage or excess frizz.” — Sullivan
Price upon publish date of this article: $399
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
10K+ bought in past month
$11.85 $26.79 56% off
With summer humidity comes sweaty skin, so it’s best to swap our your moisturizer for water-based formula that feels especially lightweight, since you’ll also be applying sunscreen on top. We love the Neutrogena Hydro Boost Water Gel Moisturizer for this reason, plus, it feels so refreshing upon application.
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Sullivan
Price upon publish date of this article: $14.82
Sol de Janeiro Rio Radiance SPF 50 Body Oil
$27 $38 29% off
Sol de Janeiro’s new sunscreen line is one of WWD’s favorite new beauty launches this summer — and the body oil mist takes the cake as a must-try SPF. You get the bulletproof sun protection, skin-nourishing ingredients, and the fragrance that makes the brand’s body sprays so irresistible.
Editor testing and review notes: “I brought out this body oil SPF on a recent weekend getaway, and the girls went crazy. Not only does this make you smell amazing, but it also leaves limbs super radiant — and even though it’s an oil, it doesn’t make you greasy.”
Price upon publish date of this article: $27
Lawless Forget the Filler Overnight Lip Mask
Lawless Beauty makes one of the best lip masks on the market if you’re after a fuller-looking smile. This thick balm gives your lips shine and moisture immediately, with a plumping effect that arrives in 20 minutes after you wear it. The Candy Apple shade is pretty enough to wear in place of lip gloss.
Editor testing and review notes: “I love to layer on a coat of this lip mask over lip liner for a full, moisturized smile. Although it’s plumping, it doesn’t irritate or dry out my lips — instead, it leaves them look fuller and softer.”
Price upon publish date of this article: $16.50
Pura D'Or Original Gold Label Anti-Thinning Biotin Shampoo
#1 Amazon Besteller in Scalp Treatments
#3 Amazon Bestseller in Hair Regrowth Shampoos
#7 Amazon Bestseller in Hair Regrowth Treatments
10K+ bought in past month
$20.99 $29.99 30% off
Got hair growth goals? Amazon reviewers rate the Pura D’Or Biotin Shampoo the best for boosting thickness and repairing loss.
Price upon publish date of this article: $20.99
Noble Panacea The Exceptional Choronobiology Sleep Mask
$260.80 $326 20% off
Noble Panacea skin care is a beauty insider secret for refreshed, runway-ready skin. Shop select product from the brand at 20% off today, including this luxurious treatment mask that detoxes, repairs, and nourishes skin while you sleep.
Price upon publish date of this article: $260.80
Brilliant Beauty Eyelash Curler with Satin Bag & Refill Pads
#6 Amazon Bestseller in Eyelash Curlers
2K+ bought in past month
$9.99 $16.49 39% off
Re-stock your lash stash with this top-rated eyelash curler that comes with refill pads and a travel pouch.
Price upon publish date of this article: $9.99
Testament Ancient Vine Vitality Face Serum
$90 $120 25% off
Prime Day is the perfect excuse to treat yourself to a luxury face serum, and Testament is here to deliver. This brightening serum packs plant-based ingredients that are rich in antioxidants your skin will love to soak up.
Editor testing and review notes: “This face serum has a consistency that’s more similar to a face oil, which is a godsend for dry skin types like me. It smells like a spa treatment, and I find that just a couple drops is all I need to coat my complexion. Those with oily skin will want to use it at night, but dry skin types can double up and apply it morning and night.”
Price upon publish date of this article: $90
Tweezer Guru Ingrown Hair Tweezers
#14 Amazon Bestseller in Hair Removal Tweezers
400+ bought in past month
$6.16 $8.12 24% off
Ingrown hairs are no match for this bestselling tweezer duo.
Price upon publish date of this article: $6.16
Elizabeth Arden Eight Hour Cream
600+ bought in past month
$20 $29 31% off
This iconic balm does it all — it hydrates, smooths, soothes, and boost radiance from the tops of your cheeks to your hands and cuticles.
Editor testing and review notes: “This do-it-all salve is a classic for a reason; it has more uses than I can count on both hands. My favorite way to use it is as a face mask on top of a hydrating serum — slather that combo on before bed, and you’ll wake up with supple, glowing skin. I’ll also use it on split ends and to smooth back flyaways.”
Price upon publish date of this article: $20
Neutrogena Ultra Sheer Dry-Touch Sunscreen
#2 Amazon Bestseller in Sunscreens
80K+ bought in past month
$8.88 $13.32 33% off
If you’re not stocked on face sunscreens, start here. Neutrogena top-rated Ultra Sheer Dry-Touch Sunscreen wears under makeup like a dream, and boasts over 19,000 five-star ratings from satisfied Amazon shoppers.
Price upon publish date of this article: $8.88
Wavytalk Thermal Brush
#5 Amazon Bestseller in Hot-Air Hair Brushes
5K+ bought in past month
$39.97 $51.99 23% off
Not a hair dryer brush nor a curling iron but somewhere right in the middle is the Wavy Talk Thermal Brush. This viral TikTok discovery smoothes and curls dry hair in a matter of seconds for a quick blowout look, and comes as a full kit with handy sectioning hair clips.
Editor testing and review notes: “Okay, I’m sold on the Wavytalk Thermal Brush. After months of seeing it on my FYP, I finally tried it despite my tried and true arsenal of hair styling tools. It actually fills a gap in my rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.” — Cigliano
Price upon publish date of this article: $39.97
L’Oreal Paris Makeup Voluminous Waterproof Mascara
#3 Amazon Bestseller in Mascara
10K+ bought in past month
$7.84 $10.99 29% off
Waterproof mascara is essential for summer, so you might as well stick with an iconic formula you can rely on. This one is a mainstay in the professional makeup kits of celebrity artist like Mario Dedivanovic for its pitch-black pigment and volumizing wand.
Editor testing and review notes: “The formula is richly pigmented, requiring fewer coats to achieve a dramatic lash look, but it’s the wand and bristles that I adore. Ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line. Because the bristles are so dense, we recommend wiggling the wand close to the lash line for an even, fully-fanned out result.” — Sullivan
Price upon publish date of this article: $7.84
L'Oreal Paris Makeup True Match Lumi Glotion
#1 Amazon Bestseller in Face Highlighters & Luminizers
30K+ bought in past month
$13.98 $16.99 18% off
Achieve a lit-from-within glow from this cult-favorite highlighter that gives Jennifer Lopez and Alix Earle their famous bronzed skin. Pro tip: mix it with your face moisturizer or body lotion to boost your summer glow.
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan
Price upon publish date of this article: $13.98
Brooklyn Botany Brown Sugar Body Scrub
#3 Amazon Bestseller in Body Scrubs
#6 Amazon Bestseller in Body Scrubs & Treatments
3K+ bought in past month
$9.98 $16.99 41% off
Showing some leg this summer? Achieve bump-free, baby-soft skin with this top-rated body scrub that’s gentle on the skin and smells like a sweet treat — it’s almost good enough to eat.
Price upon publish date of this article: $9.98
Eos Shea Better Vanilla Cashmere Body Lotion
#1 Amazon Bestseller in Body Lotion
80K+ bought in past month
$8.98 $10.99 18% off
After exfoliating, moisturizing, and spending time in the sun, following up with a hydrating body lotion is critical. Opt for this top seller that smells like warm vanilla and won’t have you feeling sticky.
Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation and redness, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano
Price upon publish date of this article: $8.98
Laneige Lip Sleeping Mask
#9 Amazon Bestseller in Facial Masks
3K+ bought in past month
$19 $24 21% off
Kiss your lips back with Laneige’s TikTok-viral mask that delivers deep hydration and healthy shine.
Editor testing and review notes: “With larger-than-average lips and constantly dealing dry skin problems, I’m used to feeling self-conscious about the texture of my lips, especially during the colder months of the year. After many, many months of testing out over 30+ lip masks, Laneige’s Lip Sleeping Mask is still one of my favorite lip masks. It glides on smooth and lasts for hours! It’s become essential to my skin care routine, so I love being able to buy it on sale during Prime Day when I can save extra bucks for my go-to luxury skin care and hair care products.” — Director of Commerce Adam Mansuroglu
Price upon publish date of this article: $19
Sol de Janeiro Brazilian Bum Bum Cream
#3 Amazon Bestseller in Body Creams
10K+ bought in past month
$40.80 $48 15% off
It’s not everyday that the cult-favorite Bum Bum Cream from Sol de Janeiro Brazilian is discounted, so we recommended snatching it up STAT. Blended with nourishing plant-based ingredients, it features caffeine from guarana that helps tighten the skin for a tight, smooth, and glowing result.
Editor testing and review notes: “A little goes a long way with this intensely rich body cream. It smells like a tropical vacay — and makes your skin look fresh and healthy as if you’re an island native. I love slathering this on after I shave my legs and before self tanning, because it absorbs quickly and instantly eliminates dry patches.” — Sullivan
Price upon publish date of this article: $40.80
Hero Cosmetics Mighty Patch
#1 Amazon Bestseller in Pore Cleansing Strips
100K+ bought in past month
$9.99 $11.87 16% off
There’s nothing worse than a pesky pimple popping up to ruin your day. Hero’s Mighty Patch should wear a cape — this gentle and wearable acne spot treatment magically soothes flare-ups in just a few hours.
Editor testing and review notes: “If you struggle with breakouts, you must keep these patches in your pimple-fighting toolkit. The bandage-sized patches can cover standalone blemishes or clusters of them.” — Sullivan
Price upon publish date of this article: $9.99
Aquaphor Healing Ointment Skin Care Set
#2 Amazon Bestseller in Foot Creams & Lotions
7K+ bought in past month
$17.34 $26.68 35% off
Aquaphor is perhaps the most universal beauty product of them all, so stock up for the whole household with this value set for under $18.
Price upon publish date of this article: $17.34
Maybelline Lifter Gloss
#3 Amazon Bestseller in Lip Gloss
1K+ bought in past month
$7.97 $10.99 27% off
If you’re looking to introduce a new holy grail into your lip rotation, the Maybelline Lifter Gloss is a must-try. It’s formulated with hyaluronic acid to visibly smooth and plump the lips, and comes in a slew of shiny shades to match your glam mood of the moment.
Editor testing and review notes: “Maybelline’s Lifter Gloss is my favorite lip product of the summer. It’s a pretty pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.” — Sullivan
Price upon publish date of this article: $7.97
Samnyte Hair Wax Stick
#1 Amazon Bestseller in Hair Styling Waxes
80K+ bought in past month
$7.99 $9.99 20% off
Samnyte’s Hair Wax Stick is a consistent Amazon bestseller. It comes recommended by Alix Earle and Josephine Skriver as a simple solution for slicked-back styles and taming flyaways.
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan
Price upon publish date of this article: $7.99
Crest 3D Whitestrips with Light
1K+ bought in past month
$39.01 $68.44 43% off
This serious price drop has us flashing our pearly whites. Re-boot your smile with this fast teeth-whitening kit that boasts lasting results up to 36 months.
Price upon publish date of this article: $39.01
Paris Hilton Personal Beauty Fridge
200+ bought in past month
$69.99 $99.99 30% off
A skin care fridge is great for chilling pricey product formulas to extend their lifespan, and makes for refreshing application in the summer months. This adorable pink fridge from Paris Hilton is 30 percent off for Prime Day — that’s hot.
Price upon publish date of this article: $69.99
Grace & Stella Eye Mask + Round Pimple Patch Bundle
$35.22 $55.90 37% off
Get in on the Grace & Stella hype with this variety pack that includes three different puff-reducing eye masks and emergency pimple patches.
Price upon publish date of this article: $35.22
Higherdose Intrared Sauna Blanket
50+ bought in past month
$559.20 $699 20% off
Higherdose’s Intrared Sauna Blanket is an editor favorite, and we only ever see it marked down during Black Friday. Now’s your chance to try it for yourself for over $100 off during Prime Day.
Editor testing and review notes: “This easy-to-use, easy-to-clean sauna blanket comes with a thorough user manual for anyone to feel comfortable and safe while using this wellness product. It delivers results in just one session for next-level relaxation, better quality of sleep, and quick relief for muscle soreness.” — Sullivan
Price upon publish date of this article: $559.20
Peter Thomas Roth Instant Firmx Temporary Eye Tightener
#3 Bestseller in Eye Treatment Creams
10K+ bought in past month
$24.49 $38 36% off
Ever since before-and-after images of this eye treatment went viral, shoppers have been obsessed. It visibly tightens, firms, and smooths the under eye in a matter of minutes, making for a unique cure-all for puffiness and fine lines that’s worth the try — especially at such a rare discount.
Price upon publish date of this article: $24.49
Octobuddy Silicone Suction Adhesive Mount
Amazon’s Choice
#1 Amazon Bestseller in Cell Phone Stands
6K+ bought in past month
$12.99 $18.99 32% off
WWD Shop editors are constantly using these suction mounts that attach to your phone case. They allow your phone to stick to any surface, like a computer screen or mirror, so you can reference tutorials as you glam or even film your own videos for TikTok — they’re likely behind the GRWM videos of your favorite creators.
Price upon publish date of this article: $12.99
Huonul Vanity Makeup Mirror
#1 Amazon Bestseller in Personal Makeup Mirrors
10K+ bought in past month
$18.99 $39.99 53% off
Amazon Prime Day is a great opportunity to stock up on vanity items at a discount, like an essential lighted makeup mirror. This tri-fold top-seller features 21 LED bulbs, three different magnifications, and touch controls so you can see all the fine details as you glam.
Price upon publish date of this article: $21.99
Therabody Theraface Pro Microcurrent Facial Kit
100+ bought in past month
$299.25 $399 25% off
This multi-functional facial tool is one of the best you’ll find on the market. Not only does it massage muscles to relieve tension and stress, it also firms skin and builds collage with red, blue, and infrared light therapy for anti-aging effects.
Editor testing and review notes: My first impression of the TheraFace Pro was that for such a complicated tool, I was surprised at the storage bag’s ability to house so many attachments, yet come in such a small, totally portable size.It’s a facial device that is great for young and mature alike, meaning that it’s a tool you can keep using as you age to preventatively address any future concerns you may have about your skin, like fine lines or skin laxity. It’s truly a do-it-all tool that has improved upon the existing LED light and microcurrent science and designs to make this new innovation stand out above the rest. If you’re a fan of facial tools — or immediate gratification and results — it’s worth splurging for this multi-functional facial device.” — Sullivan
Price upon publish date of this article: $299.25
Acure Brightening Facial Scrub
#1 Amazon Bestseller in Facial Scrubs
20K+ bought in past month
$6 $9.99 40% off
No skin care routine is complete without a weekly exfoliator to slough off dead skin and achieve a deep clean. Acure’s Brightening Facial Scrub is a bestseller for its gently and natural formulation of detoxifying sea kelp, refreshing lemon peel, brightening Madonna lily, and purifying French green clay.
Editor testing and review notes: “For years I was under the impression that I’ve discovered a hidden gem — but little did I know that this scrub was an all-star among beauty lovers on Amazon. It’s my go-to when my skin’s looking tired and dull. It applies gently, but not too gently where it feels like it’s barely scraping the surface, and leaves my skin feeling so smooth and looking bright. I often mix it with my favorite face cleaner when I want a more gentle exfoliation, too.” — Cigliano
Price upon publish date of this article: $6
Sunday Riley Good Genes All-In-One Lactic Acid Treatment
4K+ bought in past month
$54.98 $85 35% off
Sunday Riley’s editor-loved Good Genes serum revitalizes the skin with deep chemical exfoliation. It targets dark spots and discoloration, and is especially ideal for sensitive skin, thanks to its soothing ingredients that restore healthy hydration.
Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side. This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.”
Price upon publish date of this article: $54.98
Sol de Janeiro Cheirosa 40 Hair & Body Fragrance Mist
#2 Amazon Bestseller in Women’s Body Sprays Fragrance
7K+ bought in past month
$32.30 $38 15% off
This hair and body spritz is an easy way to layer lightweight fragrance in the summer months. It’s one of the best body sprays, according to WWD Shop editors, and is on sale in six different lightweight scents you can wear from day to night.
Editor testing and review notes: “A little goes a long way with Sol de Janeiro’s body mists — particularly this potent, warm floral fragrance that smells like a summer garden. Like most body sprays from the brand, it veers sweet (but not saccharine).” — Sullivan
Price upon publish date of this article: $32.80
Sunday Riley Luna Retinol Sleeping Anti Aging Night Face Oil
#3 Amazon Bestseller in Facial Oils
4K+ bought in past month
$37.95 $55 31% off
This TikTok-favorite facial serum comes powered by anti-aging retinol — but it’s actually incredibly soothing. While retinol can be intense on sensitive skin, the Luna Oil blends it with plant-based oils for a hydrating result.
Editor testing and review notes: “Sunday Riley’s Luna Sleeping Oil is like a hydrating face oil that just so happens to have long-term skin benefits. During the course of testing, I experienced less redness — a rarity for retinol — and more moisturized skin in the morning. The formula absorbs quickly without a greasy finish, and I can’t get enough of its natural botanical scent.”
Price upon publish date of this article: $37.95
Flamingo Dermaplane Razor Kit
6K+ bought in past month
$14.07 $17.59 20% off
Flamingo’s Dermaplaning kit will have you stocked with four disposable blades that slough away peach fuzz, facial hair, and dead skin in one step.
Price upon publish date of this article: $14.07
Youth To The People Superfood Facial Cleanser
8K+ bought in past month
$29.25 $39 25% off
If you haven’t tried Youth To The People’s range of plant-based and all-natural skin care products, consider this your cue. The brand’s hero product is 25 percent off today, and features nourishing ingredients like spinach, green tea, alfalfa, and kale.
Editor testing and review notes: “I’m not too picky about facial cleansers, but this one has always stood out from the rest. It has a very subtle fragrance and lathers so smoothly. My face feels exceptionally clean, brightened, and hydrated after I wash it off, and it even holds its own against a full-face of makeup — waterproof mascara included.” — Cigliano
Price upon publish date of this article: $29.25
Kusshi Washable Travel Makeup & Cosmetic Bag
$31.50 $45 30% off
Amazon Prime Day is a great time to shop the best makeup bags at a discount. This one from Kusshi is easy to wipe clean, small enough to slip into your everyday bag, and has interior compartments for organizing all the essentials.
Price upon publish date of this article: $31.50
Unite Hair 7 Seconds Detangler Leave-In Conditioner
#12 Amazon Bestseller in Hair Conditioner
10K+ bought in past month
$26.60 $38 30% off
This top-rated leave-in conditioner from Unite is specially formulated for extensions color-treated hair. Plus, it deposits UV and thermal protection, so you’re covered under the blazing summer sun.
Price upon publish date of this article: $26.60
Nutrafol Women's Hair Growth Supplements
#3 Amazon Bestseller in Hair Regrowth Treatments
30K+ bought in past month
$77 $88 13% off
Nutrafol bestselling hair growth supplements have earned over 11,400 five-star reviews for their transformative results, particularly for postpartum hair loss and lash thickness. One bottle will last you 30 days, and each capsule is jam-packed with 21 vitamins, minerals, and peptides to promote stronger, fuller hair.
Price upon publish date of this article: $77
Avène Eau Thermale Spring Water
2K+ bought in past month
$9 $14 36% off
Avène’s celeb-loved Eau Thermale Spring Water is soothing and refreshing step in any skin care routine. The fine mist deposits probiotic microflora and minerals to calm stressed skin and reduce sensitivity with regular use.
Price upon publish date of this article: $13.30
Clairol Root Touch-Up Semi-Permanent Hair Color Blending Gel
100+ bought in past month
$17.99 $23.98 25% off
Whether you’ve got overgrown roots or grays, Clairol’s Root Touch-Up kit is a quick and easy way to touch up your color without fear of fading.
Price upon publish date of this article: $17.99
It Cosmetics Your Skin But Better CC+ Cream
#1 Amazon Bestseller in CC Facial Creams
$28.20 $47 40% off
This cult-favorite CC cream gives you foundation-like full-coverage with the lightweight, natural feel of a tinted moisturizer.
Price upon publish date of this article: $28.20
Bio Ionic Long Barrel Styler
#1 Amazon Bestseller in Hair Curling Irons
4K+ bought in past month
$104 $149 30% off
Our editors consistently rank this Amazon blockbuster as one of the best curling irons on the market. It’s extra long barrel allows for unique styling control, whether you’re going for loose waves or a bombshell blowout.
Price upon publish date of this article: $104
Ouai St. Barts Body Cream
#12 Amazon Bestseller in Body Creams
4K+ bought in past month
$30.40 $38 20% off
This fan-favorite body cream smells like a tropical vacation. Besides it’s fragrance notes of dragon fruit, musk, and orange blossom, it comes richly formulated with hydrators like cupua?u butter, squalane, and coconut oil that infuse the skin with an island glow.
Price upon publish date of this article: $30.40
Peter Thomas Roth Water Drench Hyaluronic Cloud Cream
Amazon Overall Pick
1K+ bought in past month
$15 $22 32% off
Treat your skin to a tall glass of water with the top-rated Water Drench Hyaluronic Cloud Cream from Peter Thomas Roth that boats nearly 6,000 five-star Amazon reviews.
Price upon publish date of this article: $15
Salt & Stone Antioxidant-Rich Body Wash
#2 Amazon Bestseller in Bath & Shower Gels
10K+ bought in past month
$25.20 $36 30% off
Treat your self to this luxurious body wash that’s brings your skin a healthy dose of antioxidants, refreshing ocean botanicals, and hydrating ingredients like niacinamide, hyaluronic acid, vitamin C, and plant-based extracts.
Price upon publish date of this article: $25.20
Zhanyiyizhan Selfie Light with Clip and Adapter for Phone
100+ bought in past month
$12.99 $16.99 24% off
Whether you’re a budding beauty content creator or simply need good lighting for the ‘gram, this handy clip-on phone light offers optimal brightness and different temperature settings for all kinds of glam shots.
Price upon publish date of this article: $12.99
Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
Amazon’s Choice
#1 Amazon Bestseller in Facial Peels
80K+ bought in past month
$28 $35 20% off
This unique leave-on exfoliator from Paula’s Choice works like a do-it-all toner; It clears out clogged posers, sloughs off dull skin, smooth fine lines, and brightens the overall complexion.
Editor testing and review notes: “If you’re looking to exfoliate your skin without roughing it up, this is the product you need in your routine. It’s particularly great for combination skin types; it has a way of tamping down oiliness without exacerbating dry spots.”
Price upon publish date of this article: $28
Farmacy Lip Smoothie Peptide Lip Balm
#6 Amazon Bestseller in Lip Plumping Treatments
600+ bought in past month
$17.60 $22 20% off
Skip lip-stinging glossess for this lip balm treatment from Farmacy. It naturally smooths, shines, and plumps the lips with peptides, vitamin C, and soothing honey and shea butter.
Price upon publish date of this article: $17.60
Clinique Take The Day Off Cleansing Balm Makeup Remover
#3 Amazon Bestseller in Makeup Cleansing Creams
2K+ bought in past month
$43.40 $62 30% off
Clinque’s top-selling cleansing balm miraculously melts off a full-face of makeup and sunscreen with just the activation of water.
Price upon publish date of this article: $43.40
Lanc?me Rénergie H.C.F. Triple Serum
900+ bought in past month
$101.50 $145 30% off
This face-snatching serum from Lanc?me plumps, smooths, and evens tired skin with hyaluronic acid, protective ferulic acid, and brightening C+niacinamide.
Price upon publish date of this article: $101.50
Quip Adult Electric Toothbrush
#11 Amazon Bestseller in Sonic Toothbrushes
2K+ bought in past month
$19.99 $24.99 20% off
When was the last time you replaced your tooth brush? If it’s been a minute (no judgement), consider Quip’s electric tooth brush a well-worthy addition to you hygiene routine. It boasts soft bristles that won’t irritate sensitive gums, deep-cleaning sonic waves. and.built-in timer to ensure you’re getting all the gunk.
Price upon publish date of this article: $19.99
Innisfree Daily UV Defense Mineral Sunscreen
1K+ bought in past month
$17.80 $22 19% off
Innisfree makes some of the best sunscreens for acne-prone skin money can buy, and this mineral formula with SPF 45 is ideal for sensitive skin and slathering on as a base before makeup.
Price upon publish date of this article: $17.80
Milk Shake Leave-In Conditioner Detangler Spray
5K+ bought in past month
$16.80 $24 30% off
Detangle and hydrate damp strands with Milk Shake’s lightweight leave-in conditioner. It’s earned over 16,000 five-star Amazon ratings from shoppers who love its cupcake scent and gentle feel on fine hair.
Price upon publish date of this article: $16.80
L’Oreal Professionnel Metal Detox Shampoo
1K+ bought in past month
$28 $36 22% off
If you have an especially oily scalp, opt for a detox shampoo like this bestelling gem from L’Oreal Professionnel.
Price upon publish date of this article: $28
Murad Deep Relief Acne Treatment
1K+ bought in past month
$31.50 $45 30% off
Zap zits away with Murad’s Deep Relief acne spot treatment that uniquely infuses mineral SPF and hydrating plant-based ingrediants.
Price upon publish date of this article: $31.50
Klorane Dry Shampoo Powder with Oat Milk
1K+ bought in past month
$15.60 $24 35% off
This ultra-dry shampoo works to clear out built-up oil and odor and boost volume and texture with French oat milk and fine loose powders.
Price upon publish date of this article: $15.60
When is Amazon Prime Day 2024?
Amazon Prime Day is happening right now — but all the deals will disappear tonight at midnight. The shopping event only comes around twice a year: Once in October, also known as Prime Big Deal Days, and at the peak of summer in July. The clock is ticking to snag rare limited-time discounts and secure an epic beauty haul to restock your routines for summer. You’ll want to shop the Prime Day sales ASAP in order to snag the best price drops of the season, because millions of other shoppers are already loading up their carts.
What Types of Beauty Products Are on Sale During Prime Day?
We’re seeing jaw-dropping discounts on thousands of Amazon Beauty products, including all-time Amazon bestsellers, TikTok-famous standouts, and editor-loved recommendations. Amazon Prime Day beauty deals routinely slash prices across every category, including top-rated anti-aging serums, the lot of hair styling tools, the best makeup brush sets, luxe facial tools, holy grail acne spot treatments, hair diffusers for curly hair, and pretty much everything in between.
Amazon bestsellers are seeing serious discounts right now, from the CosRx Advanced Snail 96 Mucin, Kitsch Satin Heatless Curlers, Samnyte Hair Wax Stick, Mario Badescu Facial Spray, L’Oreal Paris True Match Lumi Glotion, and T3 Airluxe Hair Dryer. Editor favorites are seeing steep price drops we only ever see during Black Friday, like Laneige’s Lip Sleeping Mask at 21 percent off, the Sol de Janeiro Brazilian Bum Bum Cream at 15 percent off, and beauty insider secret weapons like skin care items from Noble Panacea at 20 percent off. Make sure to bookmark this page, because we’ll continue to highlight the best deals worthy Prime Ordering throughout the entire sales event.
Do I Need to Be a Prime Member to Shop Amazon Prime Day Deals?
Yes, you need to have an Amazon Prime account in order to access exclusive deals and steals during Amazon Prime Day. While anyone can purchase year-round beauty flash deals on Amazon, Prime Day sales are available exclusively to Prime members. Prime Members can enjoy all the same perks that come with every purchase too, including speedy two-day shipping, free or discounted delivery fees, and even the convenient perk of free delivery to Amazon lockers in select locations. If you’re not already a Prime Member, you can sign up for a free Amazon Prime trial, which lasts for 30 days from the day you submit the form — and will carry you through this summer’s Prime Day.
Smart Ways to Shop Amazon Prime Day Deals 2024
Since there are so many deals to sift through, consider these tips to easily find and quickly order everything you’re looking for.
Become an Amazon Prime member: The first thing you should do is make sure your Prime membership is active, or sign up for a new account. If you are not a Prime member, you can enroll in a 30-day free trial to get access to all the deals and perks.
Set deal notifications: If you’re coveting specific beauty products, you can get notified whenever Amazon drops their prices by creating a Wish List. To do this, head to the Amazon app and tap the “Wish List” icon. Select “Create a List,” go to “Settings,” and then “Notifications” and turn on the “Deals” option. Then, find your desired product and “Watch This Deal.” Amazon will send you alerts as soon as the item goes on sale.
Check for verified sellers: To avoid spending precious time and money on counterfeit, expired, or damaged products, you’ll want to ensure that you’re ordering from a verified storefront. Examine the “sold by” sections in the product description and check to see if it says “Amazon” or the brand’s name. If an item is available for Prime Shipping or has an Amazon Choice badge, these are also sure signs that the brand is a vetted Amazon market partner.
Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle) platforms to curate recommendations with personal Amazon storefronts, which is a great place to start if you’re looking for shopping spree inspo. You can also browse Amazon’s own storefronts for curated Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products, as well as The Amazon Luxury Store for shopping prestige brands.
Sort deals by Amazon bestsellers: Browse top-rated beauty products in the general bestsellers in beauty and personal products page to discover beloved products to add to your routine. You can sift through long lists of makeup, skin care, and hair care products by adding filters aligned with your needs.
Don’t hesitate on a good lightning deal: Prime Day is a 48 hour extravaganza of flash sales, however Amazon also offers lighting deals on popular items that can disappear within just a few hours. “Lightning deals” entail limited amounts of discounts on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it the sale could end at any moment.To find these deals, go to the Today’s Deals. Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
How We Selected the Top Amazon Prime Day 2024 Beauty Deals
There are thousands of beauty deals to sort through during Prime Day, so we spent weeks narrowing down the cream of the crop. We conducted research into the bestselling skin care, makeup, and hair care on Amazon, comparing customer reviews, noting Amazon Choice badges, and sifting through Amazon bestseller lists. Our editors cross-checked the top-rated beauty products with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We also considered TikTok-famous and celebrity-loved beauty products to see which are on sale, along with our own editor testing and holy grails. Additionally, we evaluated Amazon product reviews to determine the top beauty deals that target different concerns and help you achieve your beauty goals. While we mostly focused our roundup on Prime Day-exclusive deals, we also reviewed Amazon beauty sales that happen to be going on today and tomorrow, so you’re in the know of all the best steals before they’re dissapear.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
