Best Back-to-School Backpacks at Target: All in Motion, Puma, Barbie & More

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Get ready for the new school year with Target’s Back to School Backpack Buddy Event! Kicking off on Saturday (August 3) from 10 a.m PT to 3 p.m PT, this special event offers students a chance to create and personalize their back to school items. Students across the country will also have a chance to score a free gift.

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Now through Sept. 8, you can visit most Target stores to personalize your back-to-school gear. You’ll be able to customize backpacks, lunch boxes, and water bottles with unique pins and patches, starting at just $2. You can also save big with Target’s back-to-school sale, starting now through Aug. 3. Enjoy 30% off of kids’ apparel, shoes, backpacks, and school supplies. Plus, get up to 20% off Bentgo and Thermos lunch kits.

On Sept. 6, Target is also bringing the college spirit to nearly 100 campus stores and collaborating with Pinterest for college-themed Target Finds. Target Finds gives online shoppers a “walk down the aisle” to shop the latest trends and give you ideas to gear up for your next adventure. Whether you’re looking for something trendy, tech-friendly, or simply practical, Target offers a wide range of backpacks to fit every need and preference. From sporty designs to trendy Barbie-themed options, Target makes back-to-school shopping easy and fun covering a diverse range of selections for all ages. To make the search even easier, we’ve put together a list of top five backpacks to add to your shopping cart.

Best Back-to-School Backpacks at Target: Puma, Barbie & More
Best Back-to-School Backpacks at Target: Puma, Barbie & More

All in Motion: Sporty 19 Backpack

$22.04 $31.49 30% off

Buy Now at target


Best Back-to-School Backpacks at Target: Puma, Barbie & More
Best Back-to-School Backpacks at Target: Puma, Barbie & More

Puma Kids' Eclipse Backpack

$20.99 $29.99 30% off

Buy Now at target


Best Back-to-School Backpacks at Target: Puma, Barbie & More
Best Back-to-School Backpacks at Target: Puma, Barbie & More

All in Motion: Faux Neoprene Backpack

$27.99 $39.99 30% off

Buy Now on target


Best Back-to-School Backpacks at Target: Puma, Barbie & More
Best Back-to-School Backpacks at Target: Puma, Barbie & More

Barbie Backpack

$11.20 $16 30% off

Buy Now at target


Best Back-to-School Backpacks at Target: Puma, Barbie & More
Best Back-to-School Backpacks at Target: Puma, Barbie & More

Kipling Seoul Large Printed 15'' Backpack

$74.99 $134 44% off

Buy Now at target


For more product recommendations, check out this Lululemon Everywhere Backpack, top 10 back-to-school essentials, and Rihanna’s FENTY x PUMA Creeper Phatty ‘In Session’ sneakers to elevate your back-to-school style.