This mascara had a 45,000-person waitlist—and it's finally available
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You’ve probably heard about Charlotte Tilbury’s infamous Pillow Talk collection. It all started with a lipstick: The best-selling Pillow Talk lipstick in a universal pinky-nude shade has gained a cult following since it first launched in 2017.
The brand has since expanded on the Pillow Talk line to include two other shades of lipstick and corresponding lip liners, an eyeshadow palette, lip glosses, blush, eyeliner, two universal highlighter wands and now a mascara that’s sure to be a best-seller.
The world is obsessed with the Pillow Talk collection, with one of these products selling every 24 seconds.
The latest iteration of the Pillow Talk collection is a lifting mascara that separates and elongates lashes for a beautiful, flake-free finish. Infused with keratin to strengthen your lashes while you wear it, this mascara will surely amplify your glam.
And with a 45,000-person waitlist, we have a feeling this mascara will deliver all the beauty and ease of application we’ve come to love from Pillow Talk products. Now, the wait is finally over and we can all get in on the lasting lash effects of this mascara.
Shop it: Pillow Talk Push Up Lashes Mascara, $29, charlottetilbury.com
Created with vertical lash lifting polymers, the mascara eliminates the need for a damaging lash curler. The innovation isn’t just in the formula, though — the Push Up wand features two sides: one for applying product to the base of the lashes, creating an eye-opening double lash line effect, and the other for stretching the product across the lashes and painting each individual lash — even the tiny ones. The diamond-shaped bristles “follow the lash architecture, reading the fan of the lashes for a magnifying and amplifying eye-opening effect,” says Tilbury in a press release. “Giving you micro-fine definition, stretch, separation and vertical lift with every application.”
A post shared by Charlotte Tilbury, MBE (@ctilburymakeup) on Jun 28, 2019 at 6:15am PDT
The frenzy over the mascara should come as no surprise: The British makeup artist knows her way around a face, regardless of skin tone, texture and facial structure. Celebs like Amal Clooney, Kate Moss, Poppy Delevingne and Sabrina Elba are all fans of Charlotte Tilbury makeup—it simply makes everybody look effortlessly beautiful.
A post shared by Charlotte Tilbury, MBE (@ctilburymakeup) on Aug 26, 2020 at 1:00am PDT
Shop it: Pillow Talk Push Up Lashes Mascara, $29, charlottetilbury.com
“I have always been obsessed with lashes, how they fan, how they grow,” says Charlotte Tilbury of her new mascara. “I have done a 27-year study of the best lash DNA to give EVERYONE, EVERYWHERE the lashes of their DREAMS! It’s the PERFECT LASH DNA IN A TUBE!! This mascara gives you VOLUME, LENGTH, STRETCH and a 24HR VERTICAL LIFT EFFECT!!!”
“This is a mascara for EVERY LASH – EVERY EYE SHAPE, EVERYONE, EVERYWHERE!,” says Charlotte Tilbury in a statement. “It’s a Pillow Talk BEAUTIFYING FILTER for the LASHES OF YOUR DREAMS!!”
Shop it: Pillow Talk Push Up Lashes Mascara, $29, charlottetilbury.com
Read More from Yahoo Lifestyle:
Charlotte Tilbury’s new soon-to-be best-selling highlighter is for people who don’t use highlighter
This serum gave me full, fluffy brows and lashes so long, people thought they were extensions
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