Cointreau Teams Up With ‘Caviar Queen’ Danielle Zaslavsky to Create an Elevated Hosting Experience
As more consumers plan for hosting this holiday season, Cointreau, the orange liqueur creator in the Rémy Cointreau Group, is collaborating with Danielle Zaslavsky, the social media personality and “caviar queen.” The collaboration plays on both the company’s rich heritage and today’s social media world, offering consumers a limited-edition Cosmopolitan and caviar kit designed to blend tradition and trend.
Notably, Zaslavsky, who has familial ties to the Marky’s Caviar Group, has become known as TikTok’s Queen of Caviar with 46 million likes on the platform as the “Caviar Tok” trend gained popularity. On her account, Zaslavsky shares videos about her favorite ways to creatively add caviar to snacks.
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According to Cointreau, the kit offers a one-of-a-kind tasting experience, curated together with Zaslavsky to include ingredients for a cosmopolitan cocktail, a unique code for a tin of Kaluga Hybrid Royal Amber Caviar, caviar accompaniments, four coupe cocktail glasses, a cocktail shaker, a mother-of-pearl dish and four spoons and a recipe card with expert tips.
“As a leader in cocktail culture, Cointreau continues to explore fresh ways to bring The Cosmopolitan to life, especially during the holiday season,” said Nicolas Beckers, president and chief executive officer of Rémy Cointreau America. “Our collaboration with Danielle Zaslavsky brings together an iconic and stylish cocktail with a timeless delicacy, creating an opportunity for consumers to shake up their holiday traditions with a touch of luxury.”
Zaslavsky said that to her the Cosmopolitan “is the most glamorous cocktail of all and one that I gravitate toward during the holiday season.” And with that in mind, she said that “the idea of partnering with Cointreau to celebrate this iconic cocktail and to pair it alongside Marky’s Caviar felt like the perfect match.”
“What makes this campaign so special is the idea of bringing these two luxurious experiences — a Cosmopolitan with Cointreau and Marky’s Caviar — together in a way that feels elevated, yet approachable, for anyone hosting this season,” Zaslavsky said. “My favorite part has been taste-testing the different caviars alongside the Cosmopolitan to find the perfect pairing. The combination of a Cosmopolitan with the Kaluga Hybrid Royal Amber Caviar is one I will serve all holiday season long.”
The Cosmopolitan is a perfect cocktail to pair with caviar, she said, because of its bright and bold nature. “The citrus notes from Cointreau, combined with cranberry and lime juices, balance the rich, briny flavors of caviar, creating a perfect pairing that’s both refreshing and indulgent. Together, they will add a touch of luxury to any holiday celebration.”
While she plans to entertain with caviar and Cosmopolitans all season long, Zaslavsky told WWD that the caviar trend is only getting more popular on TikTok, showing up in more surprising ways that feel more accessible. Some of the creative pairings include different cocktails and using caviar on top of french fries.
“Caviar has gone beyond a special-occasion food to something you can enjoy anytime you are looking to elevate a moment,” Zaslavsky said. “It’s the new everyday condiment for a new generation of foodies, hosts and cocktail lovers who aren’t afraid to shake things up.”
Zaslavsky explained it is still all about “embracing those little indulgences that make life feel special. Whether it’s a casual snack or a holiday gathering with friends. I love how versatile caviar has become -— you can have it with everything from potato chips to blinis or even just a spoon. My favorite way [is to] pair it with a classic cocktail, like a Cosmopolitan. It’s those simple, luxurious touches that make any day feel extraordinary.”
The Cointreau, Cosmos + Caviar Kit can be ordered online now and retail for $125. Kits will be shipped the week of Nov. 11.
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