'Supernatural powers': Amazon's ingenious 'Freezer dress' keeps heat (and odors) away

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We all love a breezy dress—it catches the wind just at the moment you thought you’d break out in a sweat, cooling you down and reminding you why summer rules. Plus, throw one on and you have an instant outfit that took zero effort. What could be better than that? A dress with built-in cooling technology—that’s what.

The Freezer III dress by Columbia Sportswear starts at just $37.50, and Amazon shoppers are loving it. The No. 1 best-seller in ‘women’s recreational dresses,’ it features a universally flattering swing-cut silhouette and is made from UVA and UVB-blocking wicking material that pulls moisture away from the body, keeping you cool, dry and comfy. It comes in a variety of colors and patterns and sizes XS to 3X. Here’s what shoppers have to say.

Accentuates the good stuff

It’s tough to find a dress that truly plays up the parts of your body you feel good about and...tones down the rest. This dress, shall we say, smooths the rough spots. Says one rave reviewer: “If a dress can transform a sad old boomer into a gleeful supermodel, it's got to have supernatural powers, right?! No gaping armholes, no saggy neckline, no pulling across the hips. Everyone deserves to feel this stunning!”

Minimalist

This dress is understated in the best way possible—especially in black. “A perfect multipurpose dress for the minimalist woman,” writes a happy shopper. “I have looked high and low for a great basic dress that packs down to nothing, can be dressed up or down, is not too short, I can wear my usual bra with, is flattering and comfortable. LADIES, THIS IS IT.”

Resists odors

Don’t think of a dress as workout-appropriate? Perhaps you should think again. “I will always hike in a dress from now on,” adds another five-star reviewer. “I backpacked in hot western Colorado for a week. Because we were going ultralight, I wore this dress every day. Even though I could only wash it with water, it did not smell. It was comfortable and breathable.”

Another reviewer vouches for its cooling technology after taking it on a trip to a warm locale. “I took this dress on a two-week trip to Sri Lanka, and it was exactly what I needed. The fabric is very cool and comfortable, and it feels like you're barely wearing anything,” they write. “Perfect for hot and humid weather. It's the perfect thing to throw on when you want to be cool and look slightly put together.”

Shop it: Columbia Women's Freezer III Dress, from $37.50, amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

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