E.l.f. Beauty and Tinder Collaborate on First-date Makeup Collection Inspired by Gen Z and Connectivity
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E.l.f. Beauty and Tinder have partnered for a new collaboration aimed at boosting confidence and self-expression for singles as they navigate the dating scene. The E.l.f. x Tinder “Put Your E.l.f. Out There” vault collection brings together E.l.f.’s playful beauty products with Tinder’s emphasis on real connection.
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The collaboration highlights a recent study that found over one-third of singles view first dates as an opportunity to experiment with new makeup looks, according to the brand. The shared focus on confidence and self-expression makes the beauty brand and Tinder an organic fit. “E.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we build a constellation that further fuels our community’s confidence,” said Kory Marchisotto, chief marketing officer, E.l.f. Beauty.
Melissa Hobley, chief marketing officer at Tinder, emphasized the importance of confidence. “Your bravest, funniest, most-charming self shines through when you look and feel your best.” With the majority of Tinder users aged 18 to 30, the collaboration aims to cater to the demographic’s affinity for both aesthetic and genuine connection.
The set includes two nourishing lip oils and a mini lip liner, packaged in a custom tin. The lip oils offer hydration and a subtle shine for a natural look, while the mini lip liner provides definition.
For the face, E.l.f. introduces All Slick No Ick Face Primer, designed to create a smooth base for makeup. The primer aims to reduce the appearance of pores, control shine and keep makeup in place.
The collection also features Set-Uationship Setting Mist, a spray with a dewy finish designed to extend makeup wear time. Completing the set is the Flame Changer Makeup Bag, a compact option for carrying essentials on date night.
One of the standout products from the line is the “It’s a Match!” Stick Lippies, priced at $4 each. The single-use lipsticks will be available in limited quantities, both individually and in a three-piece set, the Tinder Box Lip Trios, for $18.
The collection will be available starting Sept. 10, exclusively on elfcosmetics.com, with special offers for Beauty Squad members, including a discount on Tinder Gold subscriptions.
Shop E.l.f. Beauty Bestsellers
E.l.f. Halo Glow Liquid Filter Highlighter
$14
E.l.f. Squeeze Me Lip Balm
$4
E.l.f. Power Grip Primer
$10
E.l.f. Skin Bronzing Drops
$12
E.l.f. Pout Clout Lip Plumping Pen
$8
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