Eton Pays Tribute to the Beatles With a New Capsule Collection
Eton and the Beatles have come together for a smashing capsule collection.
The Swedish shirtmaker unveiled a new line of clothing and accessories on Monday that was inspired by the legendary British rock band and their expansive discography.
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Launching this fall, the inaugural release comprises eight shirts that will each be presented in a green box in honor of the band’s Apple record label. Subsequent drops will include another lot of creative shirts and complementary accessories. Think ties, scarves, and pocket squares.
The brainchild of Eton’s creative director Sebastian Dollinger, who happens to be a lifelong fan of the Beatles, the limited-edition range nods to the band’s stories history, groundbreaking music, and iconic album covers. One print pays homage to the famous Abbey Road crossing, while another takes design cues from the Revolver album art.
Dollinger also recreated John Lennon’s shirt from Peter Jackson’s Get Back (2021), which followed the band as they recorded the Let It Be album. Paul McCartney’s shirt from the documentary was also reimagined in fine Italian silk for a more contemporary feel. In addition, the capsule includes a blue striped shirt (top) with “Help!” embroidered on the left chest in honor of the Fab Four’s second movie by Richard Lester.
“Transforming the Beatles’ legendary discography and artwork into a nostalgic yet modern collection was by far a true honor,” Dollinger said in a statement.
The Beatles were pioneers in many ways, from their style to their sound. The same could be said of Eton. Founded by Annie Pettersson in 1928, the small Swedish label has grown into a major global player with a presence in about 50 countries. Eton has continually moved the needle in menswear, too. It was one of the first to introduce wrinkle-resistant dress shirts in 1992. It started upcycling shirt scraps into rugs in 2021 and released a dress shirt with a price that changed based on the stock market in 2022. The latest line encapsulates the trailblazing attitudes of both the brand and the band.
The collection will roll out in several installments starting this November. It will be available on Eton’s site, as well as at select Eton stores and all Harry Rosen boutiques in Canada. Pieces will cost between $95 and $525.
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