EXCLUSIVE: Aubade Taps Cindy Bruna for Lingerie and Nightwear Capsule
PARIS — Lingerie specialist Aubade has called on French model Cindy Bruna for a capsule collection playing on bold cuts and layering.
The 14-piece line will span lingerie and nightwear, respectively titled “Sumptuous Waves” and “Midnight Storm,” with five bra styles, three bottoms as well as waist cinchers, a body, silk slips and a catsuit.
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This marks the first time the French label has collaborated with a prominent fashion figure rather than a designer or another brand.
Following the overhaul of its brand direction in April, Aubade felt that “[its] message of ‘Live Your Desire’ is universal and today, we wanted to give it a face,” said brand and product director Samar Vignals.
Bruna fit the bill for an Aubade muse, being “a strong woman who is sensual, empowered, sophisticated…someone who is committed to her causes and is also multicultural,” she continued. “For us, it’s not another collaboration, it’s a partnership, a muse and the wow effect we want to give to the brand and the modernity of a public figure who is beautiful but most of all, has a lot to say.”
The capsule also pushed the envelope in terms of product, stepping up the inside-outside angle and introducing daring designs such as the catsuit, according to Vignals.
Bruna said she wanted the offering to be versatile, wearable as lingerie for day as well as evening and suitable for layering. She named the body as her favorite design from the lineup offered in black and a smart “Imperial Blue.”
For the model, working with Aubade is “a true celebration of self-confidence and the uniqueness of every woman, every curve,” particularly because the brand has always been on her radar, she told WWD over email.
“It started with my mother, then with my sister and finally with me,” she recalled. “I always saw my mother wearing this lingerie with a lot of confidence and elegance and I envied her collection for a long time, but I couldn’t afford it — until the day it happened.”
Prices will start at 80 euros for a tanga and go up to 450 euros for the catsuit, while bras are around 150 euros.
Sizes will run up to a G cup in certain bra styles, while bottoms will go from an XS to an XXL. Night pieces will go from XS to XL.
The Cindy Bruna x Aubade collaboration will be presented alongside the brand’s lines at the International Lingerie Show in Paris, running Jan. 20 to 22. It will go on sale in June with the first deliveries of fall 2024 from the lingerie label’s stores and retailers.
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