EXCLUSIVE: Robert Pattinson Fronts Spring Dior Icons Campaign
STILL ICONIC: Robert Pattinson is reprising his role as the face of the Dior Icons capsule of essentials for the French house’s spring campaign.
The actor is once more captured by British photographer Alasdair McLellan, who also directed, with art direction by Ronnie Cooke Newhouse. Stylist Melanie Ward, makeup artist Lynsey Alexander and hair stylist Anthony Turner were involved as well.
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For warmer weather, Dior’s artistic director of menswear Kim Jones is adding silk-blend shirts, lighter gauge knits and Harrington-style blousons to his lineup of masculine wardrobe staples of wide-leg trousers and structured coats. Prices for the capsule start at 800 euros for a T-shirt and go up to 4,500 euros for coats, with trousers in the 1,450- to 2,100-euro range.
In the campaign images, Pattinson dons a trio of silhouettes that play on layers of black and beige tones to telegraph the urban allure Jones intended for the season.
Accessories include backpacks and weekender bags, shown in beige in the campaign images, with the house’s Dior Gravity leather decked in a maxi version on the Dior Oblique motif. This will also be used for the season’s take on the B33 sneaker.
The spring chapter of the Dior Icons capsule will launch May 2 in Dior boutiques, as the campaign featuring Pattinson goes live.
The line made its debut in December, with a first campaign featuring the British actor, who has been the face of the house’s Dior Homme fragrance since 2013.
Jones, known for his intricate work that translates the couture archives of house founder Christian Dior into elaborate designs, has recently explored pared back staples with this line as well as the Dior Denim offering, introduced last fall.
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