I've put a lot of effort into finding the perfect brow tamer — this $16 product is it
As somebody with unruly eyebrows that refuse to be tamed — especially in the early-morning hours before work — I’ve put in a lot of effort into finding the perfect brow product.
When I was younger, I decided that thin, over-plucked eyebrows were a cute look (I was very wrong), so brow shaping as adult has always been an issue, whether I’m using gel, liner or powder. Luckily, my brows are pretty full, but the ends are practically non-existent — and I could never perfectly produce a natural-yet-noticeably groomed look.
With brow pencils, I would lose patience. With powders, I’d have smudges all throughout my face. And, with gel, I never found consistency I liked — who wants sticky eyebrows?
Then, a few years ago I heard of a new beauty brand called Glossier. It was posted all over my social media feeds, but I figured that the photos, which showed beautifully crafted, natural brows, were just another company’s ploy to get me to buy a product.
I thought there was no way I could recreate the beautiful brow look I saw. After all, I’m the furthest from makeup artist anyone could get.
Luckily, my best friend took me to the Glossier showroom in New York City where I got to try out the brow product, which is a pomade, called Boy Brow. Like my routine at any makeup store, I crammed myself at a corner mirror and took to testing. The fluffy pomade was so simple and easy to use I didn’t even have to wait for a customer service rep to come by and help. I just twisted the top off and swiped some on.
It wasn’t until that night when I was washing my face that I noticed how well my eyebrows still looked. The individual hairs were highlighted and aligned, but in a way that made my face look fresh and natural. And, there were no smudges at all. For someone who constantly wipes her eyes and face, this was a big deal.
So, I gave in. I bought my first Glossier product (which, for first-time shoppers, is 10 percent off an entire online order). And I haven’t gone back.
Whether I’m dressing up for a night out, or meeting friends for coffee, I don’t go anywhere without using Boy Brow. The gel just amplifies my look, and feeling confident in my eyebrows is something I don’t want to lose.
I’m not the only one obsessed. Check out some other customer reviews praising Boy Brow:
“I am getting some grey in my brow and they need some taming but I hate the fake pasted look of most brow products I have tried. This is just right. Hides the gray, tames the wildness, looks natural and a bit sassy. So glad I found it.”
“I used to not put that much emphasis on my eyebrows during my makeup routine, and then I tried this. It makes my eyebrows look so full and it has truly transformed how my face looked for the better. I now have dope eyebrows that frame my face beautifully thanks to Boy Brow. It's also extremely easy to apply—one swipe and my brows look perfect.”
“I am an older lady (40), a product of the Gen X days. I'm post the 80s boomer face and pre the Instagram face. I've been using pencil and brown eyeshadow with an angled brush forever to take care of my brows. Spent much time and it still had an "unnatural" look. Boy Brow blows my mind. It takes about 1-2 minutes to apply and you've got flawless brows. My brows and pretty dark and furry. I had em threaded and use the brown (I was worried about coverage). Easy and matches.”
“I have tried countless brow products (pomade, pencils, waxes, gels, etc) and this formula is the best, in my opinion. My brows look fuller and better, stay in place all day, and no one believes me when I say I'm wearing product!”
“There's nothing that's not amazing about this. It does everything your eyebrows need at once and keeps them in shape for the whole day. I can't go anywhere without this and I've honestly saved so much money on not buying any other eyebrow products, simply because I don't need to anymore.”
I think what makes this product so special is the ingredients and the application process.
Boy Brow is made with an alcohol-free combination of beeswax, carnauba wax and other natural moisturizers and oils. So instead of clumping my brows, the product simply holds my hair in place without the sticky feeling of a gel. I’ve also noticed that there’s a natural sheen a layer of Boy Brow can produce. I love this subtle glow because it brightens my face and brings more attention to my fabulous brows.
As for applying Boy Brow, it’s as simple as swiping lashes with mascara. I just stroke my brows upward with the small brush until I’m satisfied with the look. Sometimes I add on more layers if I’m doing a heavy-makeup look or going out for the night. Other times, I swipe once or twice and get out the door in under ten seconds. Either way, my brows always look great now.
Boy Brow comes in four shades: black, brown, blonde and clear. My brows are dark brown, so I opted for the brown shade, which is a bit lighter than my hair. Some of the best advice on brows I’ve gotten from my sister (who microblades and is a brow expert in her own right) is to get product a shade lighter than your brows. This won’t bog down your natural color, but highlight it.
At $16, it is a bit more than what I usually spend on makeup, but it’s so worth it. No other product makes my brows look so good, so easily.
Shop it: Boy Brow, $16, Glossier.com
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The reviews quoted above reflect the most recent versions at the time of publication.
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