Greenpeace roasts Shell in Succession video – and it is total genius

Who would be evil (or stupid) enough to actually sue Greenpeace? It's a question asked and answered by TV smash hit Succession, in which everyone's favourite upwards-falling-failing-social-climber cousin Greg plans to do just that. And Greenpeace has outdone itself by comparing that situation to a real life lawsuit being brought by oil giant Shell, in a brilliantly witty new video called 'Don't be like Greg'.

The video shows the scene in which Greg explains his plans to sue Greenpeace for defamation of character. A bemused Tom – who sees the issue with how the public could perceive such an action – answers, 'who's next Greg? Save the Children?". See it below (then hop over to the best print ads rundown).

Text over the clip says, "only Greg could come up with something so ridiculous, right?" before sharing that Greenpeace is being sued by Shell for "over $1 million", and finally warning Save the Children to "watch out".

This is one of the best ads I have seen – Succession gave Greenpeace a gift with this scene, and making the connection and creating the ad was a genius move. It is witty, current and engaging, bringing a serious issue into popular culture to grab attention.  The text style and tone of voice from Greenpeace positions itself perfectly – sending a message whilst remaining entertaining and accessible. Read more about the Greenpeace campaign here.

We covered another lawsuit recently, find out about the one that pits a photographer against an NFL team.