Kiton Unveils First Jewelry Collection
MILAN — Kiton is launching its first jewelry collection, called “Tailored Gems,” available exclusively for the U.S. market.
“This collection stems from the Kiton family’s passion for art and goldsmithing, one of the oldest art forms,” said Maria Giovanna Paone, creative director of Kiton’s women’s collections. “Naples, the cradle of a centuries-old goldsmithing tradition, boasts the famous Borgo Orefici, a center of this art since the Middle Ages. In 1380, Queen Joanna I of Anjou formalized the Goldsmiths’ Guild, solidifying the area’s importance as a focal point for jewelry craftsmanship. Works of inestimable value were created here, such as the statues and furnishings of the Treasure of St. Gennaro, testimony to the extraordinary Neapolitan craftsmanship.”
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With the goal to preserve Italian craftsmanship, Kiton is working with a family-owned Neapolitan high jewelry workshop.
The inspiration for this first collection, which is named after the company’s tailoring expertise, starts from the circle, “symbolizing eternity, harmony and balance,” said Paone, and also present in the signature “red dot” on the Kiton logo.
The circles are connected by small circular elements, which contribute to the sense of movement of the jewels.
The collection includes necklaces — full pavé and in different lengths, which can be wrapped multiple times — rings and bracelets in a variety of hues.
The materials range from white gold and diamonds to yellow gold and brown diamonds, and blue sapphires — a recurring color for the brand as a reference to the blue of the Neapolitan gulf.
The photographic campaign highlights the “blue diamond” fabric, made exclusively from 14-micron wool, the name of which is inspired by the affectionate nickname that the founder, Ciro Paone, gave to his wife: “You are my blue diamond,” he used to say.
The jewels can be personalized, as customers can choose the color of the stones. These can be fitted into a ring that is intentionally hollow in the center to this end.
Kiton was founded by Ciro Paone, who died in October 2021, and established a small production of tailored pieces in 1956 under the CiPa label, which combined his initials. The company was eventually rebranded Kiton in 1968, taking inspiration from the name of the tunic worn in ancient Greece, the chiton. His daughter Maria Giovanna Paone is also president of the company. Her cousin Antonio De Matteis is chief executive officer of Kiton.
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