L'Oréal Just Cast a Hijabi Model for a Hair Ad
Amena Khan, one of the many Muslim beauty influencers taking the industry by storm, is making waves again as she stars in a new video for L'Oréal Paris UK's Elvive line. The casting is a first for the company, and seemingly for haircare brands as a whole.
"How many brands are doing things like this? Not many," she told Vogue UK. "They’re literally putting a girl in a headscarf - whose hair you can’t see - in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”
The British beauty star and L'Oréal Glam Squad Ambassador was featured in the brand's "All Worth It" campaign last year, and currently boasts a YouTube channel with 391,000 subscribers.
"Whether or not your hair is on display, it doesn't affect how much you care about it," Khan, who started wearing a hijab in her 20s, says in the latest video.