WWD and Yahoo may earn commission from links in this article. Pricing and availability subject to change.
This New Lanc?me Mascara Seriously Lengthened Olivia Rodrigo’s Gorgeous Lashes at the Grammy Awards — And It’s Selling Out Fast
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Mascara is sooo back, baby! Lanc?me’s new Lash Id?le Flutter Extension Lengthening Mascara just shut down the Gen Z–powered no-black-mascara trend, thanks to Olivia Rodrigo’s gorgeously lifted lashes at the 67th Grammy Awards on Feb. 2.
More from WWD
As one of Lanc?me’s latest Global Brand Ambassadors, Rodrigo’s makeup routine of the evening, courtesy of makeup artist Melissa Hernandez, included prepping the skin with top-tier products like the Tonique Confort Toner, Hydra Zen Gel Cream, and Fix It and Forget It Setting Spray (currently out of stock); applying foundation, concealer, and powder bronzer from the Id?le line for a smooth and picture-perfect complexion; and making the eyes pop vis-à-vis soft eyeshadow, a precise little cat eye moment, and the standout Lash Id?le Flutter Extension Lengthening Mascara from the brand. That being said, her final look could be considered minimalist — the perfect carte blanche for extreme lashes that were even more memorable than the singer’s cutout-laden Versace gown.
Lanc?me Lash Id?le Flutter Extension Lengthening Mascara
$30
Price upon publish date of this article: $30
The Lash Id?le Flutter Extension Lengthening Mascara from Lanc?me — which consistently creates some of the best mascaras in the industry — is a next-generation, wax-in-water emulsion formula that was released only this year but has already managed to make waves. It truly deserves all that clout, however, by granting lashes an up-to-24-hours extension look with a visible length increase of up to 75 percent. The best news is that the mascara does all this while still feeling weightless and being quite compact. It features Lanc?me’s tiniest brush yet, which proves the concept of good things coming in small packages by boasting over 480 nano-bristles that work overtime to separate and individualize lashes. We love a formula that really delivers while leaving absolutely no signs of clumping or flaking, and the Lash Id?le Flutter Extension Lengthening Mascara does just that… with a beyond-affordable price tag of $30, no less.
Rodrigo isn’t the only A-lister who sported this particular mascara on the red carpet. Earlier this year during the Golden Globes, Isabella Rossellini, too, had the product applied to her top and bottom lashes to compliment a bold red lip.
If you think there’s ample time to snag this celeb-approved mascara and thereby enter your long lash era, you might be wrong. After all, it’s already been viewed over 7,100 times on the Lanc?me website, so it’s safe to say people are talking (and buying). We urge you to get your Lanc?me Lash Id?le Flutter Extension Lengthening Mascara today: before word continues to spread and you see that ominous “out of stock” button pop up.
Lanc?me Lash Id?le Flutter Extension Lengthening Mascara
$30
Price upon publish date of this article: $30
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on celebrity style and new beauty releases.
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.