Logomania Is Here—Embrace It
Samantha Feher
Pack Your Bags
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Bags are a great choice if you're hesitant to put your fave brand on full blast in your wardrobe. Consider it beginner-level logomania. Luckily, bags are one of the most common accessories you can find in a logoed-out print.
Pack Your Bags
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You know when people get their bags customized with their own names? You're basically just doing that—but with someone else's name.
Pack Your Bags
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Logomania level two: Chanel bag inside a Chanel bag.
Made for Walking
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OK, so these clearly aren't made for walking. But they're totally sleek, and a little logomania action gives them just the right amount of edge.
Made for Walking
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Honestly, these don't look super comfortable either, but who TF cares? They're perfect. Plus, the brown-on-brown effect makes the whole look a little more subtle. (Not that subtle is really the point of this trend, but still.) Logomania level three?
Made for Walking
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Sock boots are in, and so is logomania. We see no downside. Multicolor fabric ankle boots, $990 at Fendi
Pop of Color
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Nothing screams logomania like a bright red sweater with "Balenciaga" emblazoned across the front.
Initial Here
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Initials are another common form of logomania. Like, you know we're talking about Dolce & Gabbana here, but we're not screaming it at you. The color contrast is cute, too.
#Twinning
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Match with your boo and send us pics. Because this is simply shamazing.
All Fun and Games
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Get playful with it! Logomania is less about showing off a brand name for ~status~, and way more about showcasing the designer of the label's unique personal style. This is a fun way to get it done.
All Fun and Games
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Whimsical and chic at the same time—it's a win/win. Gucci rose-print bomber jacket with Guccification applique, $3,400 at Bergdorf Goodman
Not a Hair Out of Place
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When in doubt, wear a jewel-encrusted barrette that says "GUCCI". Highly visible, yet complementary to a balanced outfit.
Not a Hair Out of Place
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You're not warm—you're hawt. D&G Intarsia wool-blend headband, $95 at Net-a-Porter
Skrt Skrt
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It's way easier to find logomania tops than logomania bottoms, so when you find a good one, you'd better flaunt it.
Belt It Out
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Belts are another super common form of logomania, and they're trending so hard right now. Lucky for you, they come in almost all your favorite recognizable brands.
Belt It Out
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Who knew you could wear a seatbelt in public? And who knew it could look this good? Yellow mini industrial belt, $136 at Off-White
All That Glitters
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If it's not sparkly, did you even wear it? (A closer look at this coat reveals the classic Gucci pattern—in sparkle form.)
(Under)state of Mind
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If you want to test out logomania, but you want to go super-casual, pick one understated item to get the job done. We hate to see this tee go, but we love to watch it leave.
(Under)state of Mind
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This kind of tee could legit be worn anywhere. NYFW? Check. Brunch? Check. Gym? Well, don't ruin her like that, but you get the point.
(Under)state of Mind
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Simple, refined and very Balenciaga. BB Balenciaga T-shirt, $450 at Balenciaga
The Whole Nine Yards
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This is logomania level 1,000—and the type of look that started this trend in the first place. It's 2018—don't be afraid to logo down from head to toe.
The Whole Nine Yards
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Fendi has been a key label in perpetuating the logomania trend. This season's collection is decked out in Fs.
The Whole Nine Yards
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Make your whole ensemble count by incorporating not just the brand logo, but also its full name—just in case people forgot.
The Whole Nine Yards
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You'll get up-downs for days—in a good way. Multicolor fabric dress, $1,290 at Fendi
50 degrees and Gucci Gs.