New Skincare Ad Empowers China's 'Leftover' Women

In China, it is shameful for women to be unmarried after age 25. Parents post personal ads for their daughters at a “marriage market” to find suitors, but these women are tired of feeling ashamed. With the help of Chinese skincare brand SK-II, these Chinese women took over the marriage market and stood up for themselves, showing their parents that independence is empowering.


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