Noble Panacea’s New Launch Has Eyes on the Prize

LONDON — Eye bags, begone!

Sir Fraser Stoddart, a Nobel laureate in chemistry and founder of the the luxury skin care brand Noble Panacea, is expanding the brand’s eye category with a lift concentrate.

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The launch has science all behind it. “The delivery and encapsulation system are so important because active ingredients can only fix problems if they’re still alive, and go to the right place and are delivered at the right time,” said Céline Talabaza, the brand’s chief executive officer.

Using patented technology, Noble Panacea “encapsulates the active in a tiny size that’s 10,000 times smaller than a skin cell, and brings it down to where it needs to act. Then, the active’s released either within the therapeutic window throughout the day or the night, or by sequencing the release of the ingredient according to the different phases that you go through,” she added.

The ultra-calibrated release allows ingredients, including Persian silk tree extract, retinal, octapeptide and bio-complex, to work to their fullest potential, softening expression lines, wrinkles and eye bags.

Vegan silicone, EDTA and cruelty-free, the concentrate comes in 12 individual doses to protect its potency. But those with green thumbs, fear not — each dose’s packaging is entirely recyclable via the brand’s partnership with TerraCycle, and each refillable box is plastic free.

The product rounds out the skin care brand’s line, which Talabaza describes as “there to plug additional expert treatment into your routine,” and includes fan-favorite sleep mask, vitamin C booster and a night peel.

The starter kit is priced at $367 and refills at $340.25.

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