PETA Petitions for Iconic Los Angeles Street to Be Renamed for Bob Barker

People for the Ethical Treatment of Animals, better known as PETA, is trying to make sure that Bob Barker's legacy will live on forever–at least on one Los Angeles street.

A little over a week after Barker's death, the animal rights nonprofit is calling for the city to honor the iconic media personality by retitling the Echo Park portion of Sunset Boulevard to Bob Barker Boulevard, noting the change would honor both the City of Angels’ entertainment industry and animal welfare.

Per an announcement by PETA, the organization has already begun discussing the matter with Los Angeles City Council Member Hugo Soto-Martinez and even suggested that the pitched rebrand should fall in front of the Bob Barker Building, which also serves as PETA's Los Angeles headquarters.

“An honorary ‘Bob Barker Boulevard’ would be a fitting tribute for the television icon, who never hesitated to help when animals were in trouble and who was the man responsible for PETA’s opening of its West Coast headquarters in the entertainment capital of the country,” PETA president Ingrid Newkirk said in a statement. “Bob Barker was compassion personified, so we look forward to working with the city to remember him in a way that will inspire anyone who spots his name on the sign to make kind choices every day, just as Bob did.”

Along with his iconic role on The Price Is Right, Barker was an avid animal rights activist, who collaborated with PETA on numerous occasions—including urging families to stay away from SeaWorld, demanding the closure of cruel bear pits masquerading as tourist attractions, imploring Hollywood to take action to protect animals used in films and television, and, as a Navy veteran, calling for the end of military medical drills on live animals.

Barker passed away on Aug. 26, his rep Roger Neal confirmed at the time. "It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker, has left us," Neal noted in a statement.

Barker, who was 99 at the time of his death, is survived by his longtime girlfriend Nancy Burnet.

Next: Bob Barker's Longtime Girlfriend Nancy Burnet Offers Insight Into His Final Days