Pyrrha Debuts ‘Wicked’ Sustainable Jewelry Collection With Glinda Pink and Elphaba Green Tourmaline Accents
Pyrrha cast a spell with its new jewelry collection inspired by the characters and iconography of “Wicked.” The sustainable Canadian jewelry brand debuts this collection ahead of Universal Pictures’ forthcoming film adaptation of the Tony Award-winning musical. The “Wicked” jewelry collection is available Tuesday at Pyrrha’s Vancouver and Los Angeles stores and on the brand’s official website.
Crafted in Pyrrha’s certified zero-carbon studio in Vancouver, the collection celebrates duality with unique pieces featuring lead characters Glinda (Ariana Grande) and Elphaba (Cynthia Erivo). The collection also highlights Pyrrha’s continued commitment to environmental responsibility, using 100 percent recycled precious metals to craft these “Wicked” jewelry pieces.
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Designers Danielle and Wade Papin look to iconic images from the film, including profiles of the main characters in pink and green, as well as Elphaba’s witch’s hat and Glinda’s tiara to design their pendant necklaces.
“Wicked” sigils are also given a colorful addition with a pink or green tourmaline. Necklaces come in oxidized neutral tones, along with sterling silver or 14-karat gold.
“Our commitment to sustainability with this collaboration echos the transformative journey in ‘Wicked,’ reminding us that, like Glinda and Elphaba, we can choose to foster positive change in our world, leaving a legacy that’s both magical and restorative,” said codesigner Wade Papin.
“Working on this collaboration has been an amazing experience,” said codesigner Danielle Papin. “The themes of ‘Wicked’ perfectly align with our brand values, and we’re thrilled to create talismans that both fans and jewelry lovers can cherish as symbols of connection and empowerment.” The entire collection is available for purchase on Pyrrha’s website.
Pyrrha is the latest brand to collaborate on a “Wicked” collection. Stanley, Gap, H&M and Bloomingdale’s, among other fashion, beauty and lifestyle brands, have collaborated on limited-edition collections as anticipation continues to grow for the forthcoming film.
“Wicked” chronicles the origin story of Glinda the Good Witch and the Wicked Witch of the West from “The Wizard of Oz.” The film hits theaters Nov. 22.
Pyrrha x ‘Wicked’ Collaboration Featuring Magical, Sustainable Jewelry Pieces [PHOTOS]
Launch Gallery: Pyrrha x 'Wicked' Collaboration Featuring Magical, Sustainable Jewelry Pieces [PHOTOS]
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