Ralph Lauren Returns to San Francisco With New Store in the Jackson Square Historic District
Ralph Lauren is returning to San Francisco to open its newest North American store. Situated in the heart of the Jackson Square Historic District at 441 Jackson Street, the more than 2,000-square-foot shop will offer both men’s and women’s Polo Ralph Lauren and Double RL items, alongside exclusive, hand-selected vintage apparel and accessories.
The opening of the store Thursday marks Lauren’s return to the San Francisco market and reinforces the company’s focus on its key city ecosystem approach, including strengthening its presence on the West Cost, driving elevation and delivering consistent experience for Ralph Lauren consumers across all touch points.
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Lauren previously had a store at 2040 Fillmore Street in the Pacific Heights neighborhood of San Francisco from 2008 to 2020, which was replaced by a Lululemon. Lauren earlier had a store that shuttered in 2013 in the Crocker Galleria.
Ralph Lauren’s Jackson Street store that spans one floor is set behind a bespoke dark green painted storefront, accented by hand-painted gold leaf and brass signage. An open, loft-like layout showcases stained oak floors, white-painted brick walls, and an open wood joist ceiling. Antique vintage fixtures and custom millwork cases complement the space, along with layers of decorative art and furnishings.
Nestled between the hills of North Beach and the towers of downtown, Jackson Square is known for its rich history dating back to California’s Gold Rush as the city’s early central business district. Today, the neighborhood’s historical buildings are home to fine restaurants and retail destinations. Its roughly six-block area is north of Union Square.
While many retailers have exited the Union Square area in recent years due to high incidents of homelessness and crime and depressed shopper traffic, the upscale district between the Financial District and North Beach has seen a lot of retail activity, with stores such as Paul Smith, Isabel Marant, Aesop and Zimmermann opening.
Among the recent closings in San Francisco have been Bloomingdale’s, Nordstrom, Nordstrom Rack, The North Face, Hollister, Adidas, Lego Store, Anthropologie, Old Navy, Express and Whole Foods.
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