Roll Through Beverly Hills Like a Celebrity With a Free BMW at This Hotel

Travelers who want to feel like (celebrity) royalty can get a free BMW while staying at the newly renovated Peninsula Beverly Hills.

The hotel is partnering with BMW to give hotel guests complimentary access to their fleet of BMW 7 Series, 5Series and X5 vehicles. Beginning March 1, guests who book a suite at the hotel with the “Suite Ride” package will get a luxury car for the duration of their stay.

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And those who don’t want to drive themselves can get chauffeured anywhere within the Century City and Beverly Hills areas.

In addition to the car service, guests who book a suite also get monogrammed pillowcases personalized with their initials.

Rooms at The Peninsula Beverly Hills have been redesigned to feel more like guests’ “own pied-à-terre rather than a hotel room,” Offer Nissenbaum, the hotel's managing director, said in a statement.

The rooms feature modern technology with a bedside tablet that controls room functions like lighting and temperature, room service requests, and hotel services.

And with the new redesign, check-in/check-out times are no longer relevant, according to the hotel. On “Peninsula Time” stays last longer than 24 hours with prior arrangement. Guests can check in or out at any time of day or night without paying any additional fees.

Suites start at $1,550 per night, plus taxes.