Taco Bell Is Opening a Hotel

Taco Bell is opening a pop-up hotel this summer. Take a moment to let that sink in: a Taco Bell... Hotel.

Opening for a limited time in Palm Springs, California, The Bell: A Taco Bell Hotel and Resort will be an immersive experience designed to celebrate and pamper the world’s biggest fans of the fast-food chain.

“We’re already in the hospitality business,” Taco Bell Chief Brand Officer Marisa Thalberg told Travel + Leisure. “This is a more immersive form of hospitality where people can really soak up the experience of the brand in a destination.”

And from the looks of it, there will plenty to soak up. Though the fine details are still in the works, guests at the hotel can expect the entire hotel to be “infused with a Taco Bell twist,” including poolside cocktails, a gift shop with plenty of swag, and Taco “Bell”hops to carry your luggage to your Taco Bell-inspired room.

Like any good hotel, The Bell will also feature extra services, like an on-site salon offering Taco Bell nail art, fades, and braid bar. Because who doesn’t want tacos on your nails while eating the taco in your hand?

“It will be playful, but absolutely one of the most legitimate, fun, cool hotel experiences one can have,” said Thalberg.

Obviously, there will be food, including the classics we all know and love, plus “new menu surprises only available at the hotel.” And if that’s not enough there will be a daily “happier hour” and saucy snacks to keep guests fueled for the taco madness.

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Reservations for The Bell: Taco Bell Hotel and Resort will open in June, but exact dates are yet to be announced. According to Thalberg, reservations will be on a first-come, first-served basis. The hotel is currently scheduled to open Aug. 9, 2019.

“I hope that the fans that are the lucky ones to grab a reservation will feel like they have long-term bragging rights,” Thalberg said.

To stay up-to-date and for more information, visit the hotel’s website. And for those looking to reserve a spot at this “tacoasis,” may the hot sauce be ever in your favor.