It Took 4 Weeks to Design Burberry's New Logo
When Ricardo Tisci was named Chief Creative Officer as at Burberry in March, we expected major changes. On Thursday, we got a glimpse of just that. For the first time in nearly 20 years, the historic Burberry logo received a refresh, presented both on Tisci and Burberry's official Instagram pages.
Inspired after a trip to the label's archive, Tisci enlisted British graphic designer Peter Saville to update the iconic logo, which now comes in a more modern, bold sans serif font, replacing the former Bodoni font and Equestrian Knight logo. Saville and Tisci also created a new monogram print with the letters "T" and "B"-a nod to Burberry's founder, Thomas Burberry-interlocking in a color palette of orange, white, and beige, reminiscent of the brand's iconic check pattern.
According to an email conversation shared on Burberry's official account, Saville was asked to create the brand's identity back in March and completed the transformation in a little over four weeks.
"Ricardo, four weeks! You must be crazy. You need four months for a project like this!" Saville wrote in the email.
"Historically, Burberry's logotype was appropriate to the trench coat's utilitarian nature," Saville, who helped Raf Simmons redesign the Calvin Klein logo last February, told Deezen. "Burberry needed an identity that is fluid and able to cross over into all the categories that are required of a big luxury clothing and accessories brand–something to transcend the company provenance without denying it."
The monogram print will be used on Tisci's upcoming Burberry designs, set to officially debut this September when he shows his inaugural collection at London Fashion Week.
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