Want to Know the Exact Ingredients in Your Favorite Home Products? There's an App for That
You know which farm your eggs come from, which reservoir your tap water comes from and the origins of your cashmere. And when it comes to the cleaning/grooming products you stock your home with? Of course you want to know their ingredients.
Proctor & Gamble, the parent company behind fave brands like Herbal Essences, Pampers and Tide (to name a few), gets this 2018 truism. Which is why it just added more than 3,500 of its home and beauty products to SmartLabel, a digital platform (online and mobile) where you can easily look up ingredients, certifications and endorsements.
"We know people care about what goes into the products they use every day," explained P&G's chief technology officer, Kathy Fish, "and we want consumers to be informed and confident in their choice to place P&G products in their baskets.” Three cheers for transparency.
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